In a seeming trend toward the Latinization of American food and lifestyles, magazines, cable shows and other media outlets are serving up Hispanic-themed content. In one example, the magazine Gourmet has turned its September special issue over to Latino cuisine. The book features Latino writers Junot Díaz, who takes readers to his Dominican New York, and Ana Menéndez, who tours Miami's Cuban culinary offerings. Meanwhile, "Every Day With Rachael Ray" is introducing two new Puerto Rican contributors: chef Daisy Martinez and designer Evette Ríos. On TV, the Food Network has ordered13 more episodes of daytime show "Simply Delicioso," …

While pessimists are winning most of the bets in the magazine industry these days, they will have to wait to collect on any demise of Details. The men's book is doing pretty well on advertising -- so much so that it will add an 11th "holiday" issue to handle the extra pages. "We decided to give it a shot and see how it worked, see how it sold," says editor Dan Peres. "And as I understand it, the market is responding quite well." Also, unlike some other recent shuttered magazines, Details, is profitable. The title carried …

The Weather Channel and The Home Depot have rolled out a new integrated microsite in a cross-platform advertising effort to reach do-it-yourselfers while they are checking the forecast on weather.com. The site, linked with a Weather Channel TV segment called "The Home Depot Project of the Week," offers tutorials, shopping lists and videos, along with as store locations. Surfers will be directed to it via on-air mentions and advertising on weather.com. "The demand for do-it-yourself information continues to increase, and this site will help to remind our visitors that they can take on these initiatives one step at …

Fox has bought into the new super-short radio ad format touted by Clear Channel Communications and is running two-second spots to promote the new season of "The Simpsons." And while the net is one of many in Hollywood using the ads, which debuted last year, their involvement may not get too deep. "I'm not sure if the success of shorter radio ads can be quantified," says Fred Moran, a Stanford Group financial analyst. "I see them as just another tool in this effort to get these messages out there without overtaxing listeners." For a show like The Simpsons …

Missy Elliott has signed on for a new ad effort for Doritos Collisions, according to insiders. In a spot rolling out Sept. 17, the musician is seen working on a new track, but pausing to snack on the chips. Then, inspired by two different tastes in the same bag, Elliott decides her song needs two styles so she puts a little country into the hip-hop. Created by Goodby, Silverstein & Partners agency, the campaign's multimillion dollar media buy will be the brand's biggest of the year, save for the Super Bowl. ""The whole idea of the …

As airlines constantly look for new sources of revenue, more are turning their planes into marketing vehicles. While some American carriers, including US Airways and AirTran, have been selling ads on napkins and stickers on tray tables, one European airline -- Ryanair -- has taken the idea even further. The low-fare carrier is now installing ad panels on the covers of luggage compartments and the backs of closed tray tables. Ryanair says the ads offer marketers an effective way to reach rich consumers who are difficult to influence via more traditional media. InviseoMedia, the firm which sold the seat-back …

A group of one-time Bush administration officials have formed a new organization to help their former boss sell his increasingly unpopular war to Americans -- and wavering supporters in his own party. "Freedom's Watch." Funded by big donors, it's now airing a $15 million ad campaign in 20 states. One spot features a disabled veteran who lost both legs in Iraq buy still says, "if we pull out now, everything I've given and sacrificed will mean nothing." The ads also attempt to link the war with Sept. 11, although neither Iraq nor any Iraqis were involved in those attacks. …

Cable net FX has ordered a pilot about a transgendered man from Ryan Murphy, the fellow who created "Nip/Tuck." There is no title for the series, about a doctor, husband and father who transitions from male to female, but production is slated for late 2007. It is the first pilot given the nod by FX since "Damages" rolled out last month. The pickup is a good omen, as FX has always turned its pilots into series. The new show would bring the channel's original series count to nine. "This is an ambitious project, and one that Ryan …

Ford's Land Rover unit has cut a deal with Rainbow Media's IFC to be the exclusive integrated sponsor of a half-hour documentary about movie location scouts. As part of the pact, Land Rover vehicles will be heavily featured in the narrative of "Action Indies: Extraordinary Location Scouts" when the show debuts Sept. 1. This is the third time IFC has hooked up with a carmaker, following a program with Honda last fall and a deal with Volkswagen two years to sponsor its "Escape From Hollywood" programming block. Since launching in-house sponsorship division in 2005, the net has …

FCC chairman Kevin Martin is backing a la carte cable programming -- at least in a letter he sent to several minority groups. He says his support of the idea, under which consumers would be able to buy channels individually rather than in a package, would boost poorer minority groups. He notes one Nielsen study showing that the average cable subscriber pays for 85 channels, but only watches 16. "Indeed, cable rates have more than doubled in the last 10 years. Cable companies often point to the increased number of channels being offered as an explanation for the …