TBWAChiatDay has snagged the $100 million creative and media account of financial-services firm Washington Mutual, insiders says, taking over from Leo Burnett in Chicago. There was no review, unlike the last time around, when Burnett beat out sibling Publicis Seattle. At that time, WaMu CMO Genevieve Smith said her company was "excited about working with Leo Burnett and believe their creativity and extensive advertising expertise will further leverage our brand and better enable us to stand out from the competition." Burnett's ads for the company feature a hip spokesman, along with a group of stuffy …

CBS chief Les Moonves will be hanging around the company until at least Sept. 30, 2011, under a new deal that extends his contract while linking his compensation closer to the company's stock price. Moonves will get $3.5 million per year in salary -- down from $5.9 million in his previous contract, which also included $2.9 million in deferred compensation. But he will be up for an annual performance-based bonus and get equity-based compensation tied to how well -- or not -- the company's stock does. Also included in the deal is an option to buy five million …

As NBC prepares to move Jay Leno out of "The Tonight Show" chair two years hence, he is becoming increasingly reluctant to go, according to insiders. Three years ago, Leno agreed to step down in 2009 and hand over the reins to Conan O'Brien. But as the end draws nigh, Leno is getting frustrated. "It's almost unprecedented in television for someone as successful as Jay has been to have his departure planned several years in advance," says TV historian Tim Brooks. The last time such a top star left was in 1968, when Andy Griffith bolted from …

As Nokia pushes hard to build on its global market share dominance and Apple's iPhone shakes up the handset business, Motorola is moving to restructure its marketing, changing everything from its agency alignment to its internal organization. CMO Casey Keller says the company has abandoned a plan to allow Omnicom Group to lead agency relationships, instead finalizing a new agency alignment for consumer-directed marketing. WPP's Ogilvy & Mather, currently Motorola's shop for Latin America and Asia, is being looked at for more work here and in Europe. Keller also plans to sign up two to three "creative hot …

Candidates in the 2008 presidential race have mostly skipped both national and local cable as a medium for their political ads, according to a new Nielsen report. About 95% of the almost 29,000 presidential campaign ads purchased so far this year were on local TV stations, with more than 71% of them placed in Iowa alone. That could be bad news for the cable biz, which has long sought to get its share of the political ad, as election season begins in earnest. So far, Republican Mitt Romney has bought the most, running 10,893 ads from Jan. 1 …

The ad campaign for the new Camel No. 9 cigarette that targets women is drawing fire from some politicians and pressure groups, which are urging magazines to reject it. In one print execution, boxes of smokes are shown with long-stemmed roses and a promise they are "light & luscious." Another shows an evening gown, plus stiletto heels, handbag and other accessories with text reading "inspire your inner style maven." It also supplies a Web site where readers can find nearby vintage clothing stores in their area. "It's a very seductive form of advertising," says Rep. Lois Capps, adding it …

Sci Fi Channel and G4 have snared the off-network cable rights to ABC's "Lost" in a six-year agreement under which the two share rights to all seasons of the show starting next fall. Sci Fi will stack the drama in a weekly four-hour block, possibly on Mondays, and may also stream some episodes on its Web site. G4 will also air the show in prime and give it the same interactive treatment it does for "Cops" and "Star Trek," calling it "Lost 2.0." The net also has exclusive cable weekend rights. The series will end its run …

While Google sells advertising services to thousands of other businesses, it has a tendency to skimp on marketing itself. The Internetsearch leader, with sales of over $30 billion in ads since 2001, has become a household name and Web powerhouse without buying much media. "It's almost as if they have this cultural allergy to advertising," says Mark Hughes, author of "Buzzmarketing," which tracks unconventional brand-building. As a plus, the money is freed up for engineers, hardware and other resources that boost its bottom line -- and sent it stock into the stratosphere. In some ways, it is an …

Network evening newscasts are among the quainter forms of media in our brave new age. As ratings decline and their audiences age, cries get louder to get rid of the evening news altogether. But the reasons to keep Brian, Charles, and Katie employed far outweigh the arguments for carting their newscasts off to the charnel house. Newscasts are still profitable and bring in about $100 million each in annual ad revenue for their owners. And the per-viewer cost of ads in them is still going up, although more slowly than in some other dayparts, which illustrates a classic …

Kodak will split from its long relationship as an official sponsor of the Olympics after the 2008 games in Beijing, ending more than a century of involvement in the event. Kodak, which has been one of the games' biggest sponsors since 1986, is moving away as part of a larger transformation into a broad imaging company. The company plans to invest the millions they will save on Olympic sponsorships into marketing efforts like the "Kodak Gallery Scan Van," which drives around helping consumers digitize old photos, along with the "Inspiration Tour," which showcases its printing and scanning products …