The Orange County Register newspaper will move most business news into the main at the end of the month, one of its responses to challenges faced by traditional print media in an increasingly digital age, i.e. declining circulation, the loss of advertising dollars and high newsprint costs, among others. "Shifting our business coverage into news is driven by a need to be more efficient in the type of news we publish in our newspaper versus online," says Terry Horne, publisher. Business news will now appear inside the main section Monday through Saturday, while daily listings of stock and …

The Ultimate Fighting Championship has long wanted a big, mainstream sponsor -- and the country's fastest-growing sport finally has one, inking a long-term deal with motorcycle maker Harley-Davidson. "Every year, we've taken this thing to another level, but the one thing that wasn't there was the big, blue chip sponsor," says Dana White, president of the UFC. "I think it's just the beginning. It's a perfect brand for us and the perfect brand for them." Under the terms of the pact, Harley will put its logo in the center of the UFC's Octagon, along with being the backdrop …

Fox, faced with brisk demand for ad time in the Super Bowl, may sell its last 30-second spot as soon as this week, insiders say. The net is hoping to get about $3 million for the sole remaining slot in the Big Game. In the past, time could usually be purchased the week of the game, but this demand surge underscores the Super Bowl's draw as the world's biggest ad showcase. Fox had already sold 90% of its 63 slots before the writers' strike. "The Super Bowl remains one of the last bastions of national reach," says John …

While broadcast TV was the place to go for multi-course programming, often featuring 13 to 20 or more weeks of a drama or comedy show, Brian Steinberg writes that "thanks to the writers strike ... network TV is looking like a nibbler's delight: eight snackable episodes of "Lost," just a taste of "Terminator." The walkout has forced shorter story arcs on networks and viewers -- and that may stay even after they go back to work. "A new model that has a continuous season with continuous new programming would benefit all," says Chuck Bachrach, executive vice president …

A year or so since taking the reins as general manager of cable network AMC, Charlie Collier is doing just fine. His channel won two Golden Globe Awards last week for "Mad Men" and has just rolled out its second original series, "Breaking Bad." And now the network seems to have a leg up during the writers strike and is rapidly gaining attention from the ad community. Current strategy, Collier says, is to "combine our great movie library with high-end originals that can complement it." He adds that "AMC just came off its most-watched season ever. We see …

The American Medical Association is tripling spending on its campaign for the uninsured. The group, which represents about a quarter-million U.S. doctors, will shell out about $15 million this year on its "Voice for the Uninsured" effort. But even with the increase, the AMA has tough competition in getting its message out. Political and issue ads could account for a whopping $3 billion in media spending this year, according to TNS Media Intelligence. As of the tracker's last count, more than $67 million in political and issue ads has been spent since the beginning of January alone, a …