As environmental groups raise concerns over the ecological impact of the bottled water boom, at least one brand is fighting with a bigger ad budget and new campaign. Fiji Water's "Fiji Green" effort will be backed by more than $10 million in marketing spend ,with at least half focused on an eco-friendly message. The company says it will also become the first bottled water company to participate in the Carbon Disclosure Project and publish details about its carbon footprint. Print ads break in magazines including Elle and Vanity Fair touting that action while another execution will highlight its …

Google is rolling out a new system that will automate some tasks for radio broadcasters, beefing up an already impressive radio advertising product line. Google Radio Automation, built from scratch, is the next generation of its existing Maestro and SS32 products, used to automatically do things like slot songs and ad spots. The new product will essentially combine the functions of the other two and offer other enhancements like an open software platform and three-tier computing architecture. Radio automation is one of Google's main three pieces of radio business with another systems that let marketers create and …

Andy Jung, Kellogg's senior director of media-advertising services, is leaving the company after 11 years, with his position eliminated and duties divided among marketing vice presidents in the company's business units. "We want to thank him very much for his 11 years of contribution and service to the company," says a spokeswoman, adding that the move is a "strategic decision" and is unrelated to his job performance. As a result of his departure, Kim Miller, vice president marketing for morning foods, Jim Poppens, vice president marketing for frozen foods, and Michael Allen, senior vice president, marketing for …

CBS is readying a new reality show from producer Mark Burnett of "Survivor" fame. The network ordered up eight episodes of the advertiser-friendly "Jingles," in which contestants compose melodies to sell products before the WGA strike started last year. Now, insiders say the series has started casting and preproduction and the announcement of a summer launch could come within weeks. The one-hour competition has the contestants writing and performing product jingles before a panel of judges. Viewers pick the winning jingle each week; the tune will be used later in a commercial. While Burnett helped pioneer …

Randi Rhodes is out of a job at Air America after the progressive talk radio personality called Sen. Hillary Clinton a "fucking whore" -- the same epithet she also applied to onetime vice president candidate Geraldine Ferraro. While the comments were not made on air, they were spoken at an Air America sponsored event in San Francisco. According to AAR Chairman Charlie Kireker and President Mark Green, "last week Air America suspended Randi Rhodes for abusive, obscene language at a recent public appearance in San Francisco which was sponsored by an Air America affiliate station. Air America …

More than 100 college presidents and athletic directors are pushing NCAA President Myles Brand to take another look at alcohol ads on broadcasts of college games, charging that college sports and beer advertising are a "bad mix." The group is particularly incensed over the level of beer advertising during CBS' recent broadcast of the "March Madness" tournament. Anheuser-Busch and SAB Miller are the Nos. 4 and No. 5 biggest advertisers in the games." The NCAA last reviewed its alcohol-advertising standards three years ago and limits advertising to products that don't exceed 6% alcohol levels -- i.e. beer and …

Interactive horse racing channel TVG says its coverage of Saturday's Toyota Blue Grass Stakes from Keeneland Race Course in Lexington, Ky. will be the most comprehensive event in the cable network's history. Considered a prep day for the Kentucky Derby, TVG will run with start-to-finish coverage of more than 15 graded stakes races with Saturday's show going into more than 130 million homes worldwide and featuring 24 cameras. That is more than four times TVG's usual number of on-track eyes and is designed to get every angle and reaction. In addition, some jockeys will wear wireless microphones …

As their American counterparts seem to wither on the vine, total revenues for Canadian newspapers barely slipped at all last year with accelerating online ad sales offsetting a dip in print, according to a report from the Canadian Newspaper Association (CNA). Overall newspaper revenue in the Great White North was off 0.8% last year with a print decline of 2.4% largely made up for by online growth of 29%. Those numbers stand in stark contrast to the U.S., where newspaper print advertising fell 9.4% in the biggest year-over-year decline since the Newspaper Association of America started compiling …