Television networks set to broadcast the Beijing Olympics are squaring off with local organizers over stringent security that threatens coverage of the Games. Unnerved by protests, China's government seems to be backtracking on promises to let broadcasters work as they have in previous Olympics. Issues range from limits on coverage in Tiananmen Square to problems with the delivery of TV broadcasting equipment. "A number of conditions or requirements are just not workable," says Olympic official Gilbert Felli. Some plans are months behind schedule, which could force broadcasters to compromise coverage plans. "We are two weeks away from …

Print isn't dead yet. Despite gloomy news from numerous well-knowm magazine brands, research shows magazine audiences are actually getting bigger and often younger. According to a Mediaedge:cia analysis of the spring MRI research report, some print titles are robust, in part, because publishers are getting the right titles into the doctor's offices, salons and cafés where people can sample them. The magazines with the youngest audiences grew the fastest, says the research. AllureWired saw its audience increase 47% …

Seeking to maintain its dominance in the game show business, Sony Pictures Entertainment, has acquired a Dutch company that owns the rights to "Who Wants to Be a Millionaire?" for $223 million. The company, 2waytraffic, also owns the successful British TV series "You Are What You Eat." Sony already owns the longtime syndicated juggernauts "Wheel of Fortune" and "Jeopardy." But in recent years, it has been unable to field another megahit despite the popularity of the genre. "It's a very different skill set," says Michael Lynton, chief executive of Sony Pictures. "The only way to get into …

NBC is selling 30-second Super Bowl spots in next year's game for $3 million, which is about 11% higher than the average $2.7 million that Fox got for this year's game.,br> Fox reportedly received $3 million for one or two spots in the February 2008 telecast, but that was late in the selling process, when prices tend to go higher. NBC is not even halfway through; it has sold about 30% of the Super Bowl inventory, mostly in multiyear deals struck earlier. Insiders say NBC could possibly end up with an average of $3 million …

DirecTV will launch a 24-hour, satellite Hispanic network, Azteca Mexico, which will be aired through DirecTV Mas U.S. It will air nationally starting June 11. Azteca Mexico will offer exclusive programming from TV Azteca's three Mexican networks, which is different from shows that viewers currently get on Azteca America. Programming includes Mexican novelas, Mexican news and reality and entertainment shows. "Azteca Mexico is aimed at the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment shows that are offered the same day they air in Mexico," said Adrian Steckel, Azteca CEO.

Young ticket buyers determine the ultimate financial success for almost all summer films, especially those rated PG-13. But some studios and their licensing partners are so aggressive in marketing PG-13 titles to children of all ages that the FTC and watchdog groups have gotten concerned. Instead of directly pitching violent movies straight to young children, which is tightly restricted, the studios let their promotional partners do their youth marketing through licensed toys and snacks. "So if your 4-year-old suddenly says he has to see "The Incredible Hulk," it could be that he's seen a commercial …

The next media frontier may be connected to your steering wheel. General Motors Corp.'s OnStar and Ford Motor Co.'s Sync wireless features might soon be paid for with advertising dollars. Experts say that in the next few years, most new vehicles could have navigation systems that are almost entirely supported through advertising listings tied to the system's map. Advertisers, for instance, would pay for premier placement in map listings that come up when a driver is searching for a nearby coffee shop or drug store. Eventually, drivers will be able to do things such as find a …