• 'Spin,' 'Source' Shift To Fashion Ads
    As music magazines reach out to the fashion world, Spin has formed a fashion department and poached its leader from Alpha Media, publisher of rival music title Blender. Kelly Rae, Spin's new executive fashion director, was previously fashion director at Maxim. Hip-hop magazine The Source will also be giving fashion increased editorial emphasis when it introduces a redesign with its October issue. Fashion is fast becoming an important front for many consumer print magazines, because style-oriented advertisers still prefer the visual and tactile presentation of paper, despite the rise of digital media.
  • Can Google Crack the TV Ad Market?
    Google may be intimidating to the TV industry, but a closer look shows Google's TV ad program is reaching only 14 million households through limited deals with Dish Network and a small cable company. The Web giant measures when people turn the channel during ads; for now, it is only using that data to inform advertisers of ad performance. Ford, for example, could see how many people changed channels during its ad on ESPN compared with similar spots and could measure reaction over time to determine when its creative is worn out. Eventually, this metric will be …
  • Bucking Trends, TV Sports Building Power
    Sports has managed to buck the downward ratings trends in television -- Olympics included -- making 2008 potentially the strongest year ever for sports television. As a result, networks that air athletic contests can build and package audiences that are relatively immune to the havoc caused by digital video recorders. This year, the Super Bowl and the Olympics shattered viewership records. Other ratings gainers include the National Football Conference playoffs, the NCAA Tournament final, the NBA finals, the Stanley Cup finals, golf's U.S. Open, the Wimbledon finals and the MLB All-Star Game.
  • Regent Buys Gay Mags, Adds News Video
  • CNN, Digg Connect Users With Politicians
  • NBC Didn't Cash In On Olympics Video Ads
    With video ads starting to catch on, analysts say NBC could have made much more money on online Olympics advertising if it had offered more online content. NBCOlympics.com will generate only $5.75 million in video-ad revenue from the Games, per eMarketer. CBS Sports, by contrast, streamed all of the NCAA's March Madness basketball-tournament games live earlier this year and made $23 million in ad revenue. NBC limited its Web ad potential in two ways: by withholding live online video for some of the Games' highest-profile events and by failing to distribute its videos widely on other sites, …
  • 96% Of Chinese Watched Olympics
    When the Beijing Olympics ended Sunday, it had drawn nearly all of China's 1.3 billion people to their televisions, making it "likely to be the most widely watched Games in Olympic history," according to organizers. Nielsen data shows that 96% of Chinese families watched at least some portion of the Olympics on China Central Television, the country's primary state-run broadcaster. CCTV paid about $17 million for exclusive broadcast rights in China and generated an estimated $394 million in Olympic advertising revenue, according to GroupM. In comparison, NBC, paid $894 million for the exclusive U.S. broadcast rights, from …
  • Media Beats Obama To Email Punch
    Sen. Barack Obama's pledge to supporters that they would be the "first to know" his running mate via text message turned out to be a savvy but unworkable communications strategy. The Democratic presidential candidate got scooped by several large media outlets on his own announcement. But from a marketing standpoint all was not lost. Obama promised supporters who provided cell phone numbers and e-mail addresses that they would get the veep news directly. As a result of the effort, he amassed a huge database of phone numbers and e-mail contacts for the fall campaign.
  • Wine Magazine Gives Award To Fake Restaurant
    Many publications can consider this a cautionary tale. Wine Spectator magazine gave an award to a Milan restaurant that doesn't exist, falling for a hoax by a wine insider who questions the authenticity of such award programs. Author Robin Goldstein invented Osteria L'Intrepido restaurant, created a bogus Web site, menu and wine list and submitted them to the magazine's annual award program. It was one of the thousands of restaurants that won. Tom Pirko, a beverage industry consultant, says the hoax would certainly dent the magazine's credibility. "This gives the appearance of paying for advertising disguised as …
  • 4 Mags Change Size To Boost Income
    Interview, Sporting News and Forbes Life are making their magazines larger, while Rolling Stone is getting smaller. All the magazinines are looking to play to the strengths of a print medium that showcases high-end still color photography better than electronic rivals. Forbes Life, for instance, is a luxury lifestyle spinoff that is a purebred ad play. "A magazine that is larger than the normal trim says luxury," says editor Gary Walther. The new size gives more room for photos, graphics and creative layouts -- and feels more solid than the flickering Internet, he says. "It's not …
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