The years that followed Katrina have been tough for New Orleans and its paper, the Times-Picayune, owned by Advance Publications. Thanks to its baptism by fire, the paper is now well-positioned to cover Gustav or any other natural disaster in the region. Katrina pushed the newspaper to embrace the Internet before its peers. Seeing page views jump from 700,000 a day to 30 million during the storm "made instant converts out of even the most reluctant of us," says an insider. The Times-Picayune has also been deep in all aspects of the recovery story, thick with information …

The world of blogging has gotten quite innovative in the three years since Hurricane Katrina, but some ideas still stand out. Case in point: The Times-Picayune reporter Chris Kirkham has been blogging from a shrimp boat out in the storm near Lafitte, La. Managing Editor Peter Kovacs refers to Kirkham as "The Forest Gump of Gustav." The blog, which includes video, monitored all the hurricane warnings and covered preparations for the storm.

Network executives are tweaking their approach to marketing their fall lineups. Because the writers strike disrupted the pilot-development season, the networks have only 17 new shows slated for fall -- far fewer than unusual. To promote "Crusoe," a new adventure based on the Daniel Defoe novel, NBC will strand a real-life Crusoe somewhere in New York and broadcast his travails online. To market "Opportunity Knocks," a game show that is still being filmed, ABC had to shoot a "conceptual" teaser spot to give viewers an idea of what the series was about. . For the first time, …

The CW is the latest TV network to add a mobile phone video component, following NBC and CBS. The CW is offering full episodes and short clips of its all shows, including "America's Next Top Model" and "Gossip Girl." The only exception is "Smallville," due to a syndication agreement. Since CBS has …