The recession seems to be driving viewers away from reality programming with some of the networks' biggest unscripted series sinking in the ratings lately. Horizon Media's analysis of Nielsen data for the first two months of the TV season finds that established reality and game shows, including "Dancing With the Stars," "Survivor" and "Deal or No Deal," are suffering a slump. While you could argue that all network TV is down this fall, the fact is all of the series that have shown improvement are scripted shows. Part of the explanation is that many of the reality shows …

Two separate paths are open to business-to-business publishers, and companies should pick one and organize their mission, staffing and technology accordingly, says a new Booz & Co. study. "A Roadmap for Profitable Revenue Growth," was presented at the American Business Media meeting. The first path focuses on marketers and includes advertising, marketing and custom services. The second path focuses on end-users and includes content, data, applications and services. In today's harsh marketplace it is too complex to try to follow both paths simultaneously, says the report. Of the two paths, an emphasis on end-users has a bit more …

With notable exceptions, people generally spent less time per visit on newspaper Web sites in October 2008 compared to October 2007, per Nielsen. Overall, the number of unique visitors soared. Just a few sites enjoyed significant boosts in the length of visits, year over year. Politico, which increased its monthly uniques 178%, upped the time spent on the site from 9 minutes to almost 19 minutes. The Houston Chronicle doubled the average time spent to 30 minutes. The New York Times went from 35 minutes last year to 40 minutes this year. Among major newspapers that saw …

In a move that could backfire if anti-Detroit public sentiment grows, the Radio Advertising Bureau wants radio companies to back the controversial GM bailout plan. RAB has posted on its site a letter from General Motors' ad director Betsy Lazar, asking for radio's support "during a difficult period of the U.S. auto industry." RAB CEO Jeff Haley reinforces the message with an intro that says, "One of our great partners, General Motors, has reached out and asked for our help... I appreciate your giving this matter your attention." Lazar's letter claims that auto companies were making progress …

MPG reached outside the agency world to hire Shaun Holliday as CEO of MPG North America, replacing Charlie Rutman, who will remain a senior advisor to the agency. "Shaun's unique skills and background make him ideally suited to bring next generation leadership to the industry," says Maria Luisa Francoli, worldwide CEO of MPG. What is the ideal background for a next generation agency leader? Most recently, Holliday was CEO at Gryphon Investors, a leading private-equity firm. Before that, he was a top executive at various consumer brands, including Rubbermaid, Pepsi, Diageo's Guinness and Frito-Lay. He also has served …

Another shelter magazine bites the dust. Four-year-old Cottage Living is being shut down by Time Inc. The November/December issue now on newsstands will be its last. With a circulation of 1 million, Cottage Living had 141 ad pages in its debut issue in 2004, making it the largest launch in terms of pages in the history of Time Inc. But its ad-page growth didn't keep pace with its costly circulation growth. In 2008, its ad page tally slumped by 5 percent to 514.3. Some expect Cottage Living editor Lindsay Bierman to move to the top editor spot …

A television news director who was fired by Univision last year contends in a lawsuit that company executives shaped stories to woo advertisers. Jorge Mettey served for five years as the news director of KMEX-TV Channel 34, Los Angeles' top-rated station. He was ousted in April 2007 after the company determined that he breached ethics policies in directing news coverage. The suit claims that Mettey was fired because he refused to go along with Univision's alleged practice of tailoring news coverage for some advertising sponsors. The situation intensified in early 2007, after a group of investors acquired …

The pressure on Arbitron has jumped from the state level to the federal level as an FCC commissioner called Tuesday for an FCC investigation of Arbitron Inc.'s new electronic radio-ratings system. Democratic commissioner Jonathan Adelstein asked current FCC Chairman Kevin Martin to open a formal investigation into the Arbitron system. The move makes it more likely that the Feds will look into the matter by early next year. Attorneys general in New York and New Jersey are already investigating Arbitron's rating system. Minority broadcasters and interest groups say Arbitron's Portable People Meter system significantly undercounts minority listenership. …

In recent years the print telephone-directory business has followed its customers to the Web, hoping online search would be its salvation. But that strategy hasn't panned out, and the economic downturn is sending the business into a tailspin. So many directory services are vying for the dwindling ad dollars of local businesses that no single site has an authoritative roster, or a leading brand name. Topping that off, traffic growth for yellow pages sites overall is slowing. Numbers tell the story: Print and online ad spending on yellow pages will drop 6.3% next year, more than double …