Earlier this year CNN started a syndication service to distribute its content to newspapers. Now it has launched an a la carte version of that service that allows news outlets to buy CNN stories online one at a time. The CNN Wire Store, which went up Monday night, makes its stories available to license and download for $199 per story on a single-use basis. The site, at www.cnnwirestore.com, also allows publishers to browse through CNN Wire articles, hold selected articles for review, and download story content on demand. CNN Wire was originally launched with the requirement that …

The Wall Street Journal soon will begin charging people to read the paper on BlackBerrys and other mobile devices. The move is the latest attempt to make more money from an increasingly popular way for people to access their news. The Journal will start charging for mobile access "in one to two months," says the paper's owner Rupert Murdoch. Under the plan, people who do not subscribe to the Journal would pay $2 a week for mobile access, and subscribers would pay $1 per week. Subscribers to both the print and online version of the paper will get mobile …

CBS will launch six new cable channels in the U.K., following a deal with Liberty Media owned Chellomedia. The channels will be given a boost from CBS' programming catalogue as well as CBS marketing. Included will be shows such as "Dynasty" and the original "Star Trek." The ad-supported cable channels are seen on News Corp.'s Sky and other outlets including Virgin Media and FreeSat. "This venture opens a new distribution outlet for our library of content, and complements our ongoing licensing of programming in the U.K. and around the world," says Armando Nuñez, president of CBS Studios International.

As out-of-home ads and digital screens proliferate, blank public spaces may become a premium. That seems to be the thinking in a $2.2 million, 3-year subway ad deal in South Korea. Financial-services company Hyundai Card and Hyundai Capital bought all the ad space in a new subway line, in three adjacent stations and in four trains serving the line. The marketers decided to leave the ad space largely blank. Inside the stations, giant wall signs are all white, except for a small icon for one of the company's services plus a small company logo. At the doorways, giant …

About three weeks after filing for bankruptcy protection, the Reader's Digest Association is realigning its U.S. business operations. The newly-created U.S. Affinities division will be made up of the Food and Entertaining and Home and Garden groups. Suzanne Grimes, president of the Food and Entertaining division, will be president. The new Emerging Businesses division will develop and launch new businesses across the company. Alyce Alston, president of the Home and Garden and Health and Wellness groups, will serve as president. The two new divisions are designed to "bring our U.S. affinities closer together under one organization to drive …

Sunday's MTV Video Music Awards show was seen by 8.97 million viewers, the largest audience for the VMAs since 2004. The telecast was the No. 1 cable offering this year for the 12-34 demo that MTV covets and represented a 6% uptick from last year. During the show Kanye West set off a firestorm of criticism by jumping onstage to interrupt an acceptance speech by Taylor Swift. West has since apologized on his blog for grabbing the microphone from Swift to proclaim Beyonce's video as one of the best of all time. He was chastised and booed for …

Consultants from McKinsey & Co. have wrapped up their summer-long review of Conde Nast. Now COO John Bellando is asking editors and publishers to set aside time for meetings to go over next year's budgets. A senior executive says the magazines could be asked to reduce spending by as much as 25%. The McKinsey findings may be tapped for ways to achieve the reductions. The assumption behind the cuts is that advertising is not going to rebound any time soon. "They're not going to expect you to grow your way out of current economic [difficulties]," the executive …

ESPN's locally driven ambitions could have a seismic effect on how fans consume news about their favorite teams. This week the company is launching ESPNBoston.com, the second of its locally oriented sports sites, following a successful spring launch in Chicago. The Boston site will feature beat coverage on the local pro, college and high school teams; audio content from ESPN's 890 AM sports talk radio; Boston-oriented columns and podcasts; and a locally oriented online version of "SportsCenter." The Boston arrival marks an acceleration of ESPN's local play, with a Dallas site planned by early October. New York and Los …

The Atlantic has named Slate.com founding editor Michael Kinsley editor-in-chief of a new digital media property that will launch next year. His appointment is effective Sept. 21. The digital initiative will be a separate property under the Atlantic Consumer Media umbrella. Kinsley will also write a regular column on media for the print edition of the Atlantic. Previously, Kinsley served as editor of The New Republic and Harper's.

Some out-of-home networks in malls are showing healthy -- sometimes even double-digit -- revenue growth. In fact, if the momentum continues into the fourth quarter, total 2009 revenue for mall networks could wind up 50% ahead of last year. Adspace reported a 50% hike in mall ad revenue in July and August and a spike of 85% in September. SeeSaw says its mall business grew 50% in the third quarter. Ad categories that upped spending in September include fashion accessories, healthcare, DVDs and TV. One reason for growth is attractive demos: teens, young adults and women. Probably …