• Hulu Traffic Is Exploding, 4Q Nearly Sold Out
    Traffic to the video site backed by NBC, ABC and Fox spiked nearly 47% in October from the prior month, the biggest single-month percentage gain of the past year. And the rise is fueled by the fall TV season and new ABC shows being added to its library. Hulu served 856 million video streams during the month, up from 583 million in September, according to comScore Video Metrix. Unique visitors were also up nearly 10% to 42.5 million, from 38.7 million in September. Driven by hits, Hulu -- and not the long tail of library shows …
  • 'Psyche,' 'Burn Notice' Fire Up Renewals
    USA Network is keeping some of its chief characters around for additional seasons, including ones from "Burn Notice" and "Psych" for their fourth and fifth campaigns, respectively. The network has ordered 16 fresh episodes of both series. Spy series "Burn Notice" was TV's top series last summer among adults 25 to 54, with its nine episodes averaging 3.72 million of those watchers. "Psych," starring James Roday and Dule Hill, as police consultans, will become USA's longest-running series, when Tony Shaloub's "Monk" end Dec. 4.
  • Online Ad Revs Fall 5.4%
    Online advertising revenue in the U.S. fell 5.4% in the third quarter from a year ago. Here's some hope: Revenue was up 1.7% from the second quarter, the first sequential increase since late 2008, the industry trade group Interactive Advertising Bureau said in a report prepared by PriceWaterHouseCoopers LLP. In the third quarter, online ad revenue totaled $5.5 billion, down from $5.84 billion a year ago and a substantial decline from the peak of $6.1 billion in the fourth quarter of 2008. But it's up from the second quarter's $5.43 billion.
  • State Department Gets Makeover
    The Magazine Publishers of America say the U.S. State Department has asked the magazine industry to help decorate 17 rooms for the holiday season at the U.S. State Department buildings in Washington, D.C. The chosen pubs are shelter titles; the "Magazine Holiday Design Showcase" is planned as an annual event and "part of an ongoing campaign to highlight the furnishings and art in both the Blair House and the State Department. Participating titles, including Better Homes and Gardens, Martha Stewart Living, Mother Earth News, Natural Home and This Old House, will each decorate a room. Among …
  • CBS Names NBC's Dan Harrison to New Strategy Post
    CBS is hiring Dan Harrison to fill the new post of senior vice president of strategic development, to help develop new business models for the company's operations. He will work with CBS' senior management to shape the strategic direction of CBS in the areas of new technology and emerging distribution channels. Harrison starts Jan. 4 and will report to Martin Franks, CBS executive VP of planning, policy and government affairs. Most recently, Harrison was senior vice president of emerging networks for NBC Universal Cable.
  • Havas Media, Zenith Win Reckitt's $1.3 Bil Media Account
    Consumer-goods giant Reckitt Benckiser has awarded its $1.3 billion global media account to two roster agencies: Havas Media and Zenith Optimedia. The shops bested challengers Omnicom Media Group, which has handled some Reckitt assignments, and WPP. A seven-month agency review included both digital and traditional media. Reckitt execs say the consolidation is expected to bring economies of scale and improve consistency in media strategies and implementation across countries. Reckitt spent slightly more than $500 million on ads in the U.S. in 2008, up 20% from 2007, per Nielsen. Client brands, include Woolite, Lysol and Vanish.
  • CBS Radio, TV Unveil 'Digital Newsstands'
    The CBS-owned TV and radio stations in Philadelphia have joined forces to launch "digital newsstands" around Philadelphia -- HD televisions airing 24-hour news. About 40 newsstands went live on Tuesday and there will eventually be 120 citywide. KYW and its sister station WPSG, provide the TV news updates and the five local CBS Radio stations do the marquee content. KWY/WPSG General Manager Jon Hitchcock says that providing a street-level news service is "another way to provide the viewer with the news and information they need wherever they are and whenever the need it. Ultimately, we want CBS to …
  • 'NYT,' Samsung Offer $100 Netbook Discount
    The New York Times has teamed up with Samsung to provide a $100 discount toward the purchase of Samsung's netbook in exchange for a one-year subscription to Times Reader 2.0. The one-year subscription costs $179.40. The NYT digital edition comes pre-installed on the Go netbook, which is offered for about $380 - not counting the $100 discount. A few other newspapers are considering extending discounts for digital readers in exchange for subscriptions. For instance, The Detroit Free Press and the Detroit News plan to offer digital editions of their newspapers on an e-reader from Plastic Logic that the papers …
  • 'Playboy' Farms Out Ad Sales to AMI
    Under a new deal, Playboy will turn over all the magazine's operations except the editorial ones to American Media Inc. AMI publishes more than a dozen titles, including Star and Men's Fitness. The five-year partnership will help return Playboy to profitability by the end of 2011, says CEO Scott Flanders. Flanders says that freeing up cash for celebrity pictorials is a chief aim of the deal. Actress Tara Reid will pose nude for the first time in the combined January/February issue. Flanders says he is open to outsourcing arrangements for other parts of the company as well. The …
  • Mags Team Up for Digital Publishing
    One of the biggest alliances ever formed among rival print publishers is being assembled to prepare magazines that can work across multiple digital platforms, including the iPhone and BlackBerry. The group encompasses Time Inc., Condé Nast and Hearst -- houses that together publish more than 50 magazines. The new company will not develop an e-book, but create something that insiders compare to iTunes - a store where people can buy new and distinct iterations of The New Yorker or Time. Print magazines will also be for sale. The consortium's goal is to provide one point of contact for …
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