The Atlanta Journal-Constitution has rolled out a new ad campaign to promote the old-school Sunday newspaper as a refuge from the constant buzzing and beeping of digital devices that mark the modern workweek. The campaign, "Unplug. It's Sunday," runs until the end of the year and coincides with a recent redesign of the paper. With a budget of more than $1 million, the effort is designed, in part, to reach readers who don't get the paper on Sunday, says Amy Chown, vice president of marketing. It isn't meant to replace readers' Web use with the paper. IQ …

The Boston Globe and its largest employees union finished all-night talks without a deal Monday, but more talks are planed later this week. The Globe's owner, The New York Times Co., has threatened to close the 137-year-old newspaper unless its unions agreed to $20 million in cuts to annual expenses by midnight Sunday. The company has reached agreements with six unions, including those that represent drivers, mailers and pressmen. That leaves the Boston Newspaper Guild, which represents about 700 editorial, advertising and business employees. The Guild says it has proposed more than the $10 million in labor costs …

Starting today, the Detroit Free Press will take on another medium: TV. The paper has partnered with CBS-owned WWJ-TV to launch a 5-7 a.m. weekday program that will offer heavy doses of weather and traffic updates, as well as news gathered by the paper's journalists. Called "First Forecast Mornings" the show includes Free Press "Express" news segments. The paper has become "an information provider on many different channels, and television is just a natural evolution for us," says Paul Anger, editor and publisher. The program is designed to break the mold of traditional TV broadcasts by offering …

You may reasonably expect, given current ad spending cuts and consumers' ongoing fascination with everything digital, that this will be the year the roof caves in on network TV ad spending. Not so. In a bad economy, skittish marketers are not about to abandon the familiar comfort of the 30-second network TV spot. It is entirely possible, says columnist Jon Fine, that the big broadcast networks will end up owning a greater share of the overall ad market in '09 than they did last year. And cable networks are expected to fare better than the big broadcasters. If total …

Portfolio's demise might be a boon for a sister magazine. William Li, its former publisher, is staying with Condé Nast and will take the associate publisher position at Condé Nast Traveler. Li was Portfolio's publisher from 2008 until last week and was Men's Vogue's publisher before that. "This is less about being No. 2 and more about being with a magazine that's very established," says Li. "It's still within David Carey's group, and I really wanted to continue to work with David." Carey oversees Traveler, The New Yorker, Wired, Golf Digest and Golf World. Li will replace Michael Provus …

Media company E.W. Scripps, which earlier this year shut down Denver's Rocky Mountain News, reports that weak advertising spending and a slew of charges led to a net loss in the first quarter. Scripps posted a loss of $220.7 million, or $4.12 per share, compared with income totaling $84.1 million in the same quarter a year earlier. First quarter revenue fell 20% to $205.4 million from $255.7 million. The company says closing the Rocky Mountain News "eliminated significant financial risk," however, the second quarter has not shown any signs of improvement over the first. "Ad revenues from the …

WPP will reduce staff by about 7,200, or 6%, this year to keep down costs, as the global recession hits advertising spending. About half of the cuts will come from layoffs, with the rest coming from not replacing employees who leave the company. Some 3,600 jobs were eliminated in the first three months of the year, including 2,200 layoffs. Most of the remaining job cuts are expected in the second quarter. Job losses are likely to be concentrated in the U.S. and Europe, while headcount could actually increase in emerging markets, such as Russia, India and South America, where …

It costs $14.99 for a newsstand copy of Apron*ology, a new magazine about "Aprons With Attitude." That is more than triple the $4.50 newsstand average for established magazine titles. The glossy Portfolio fetched only $4.99 a copy on the newsstand and roughly $1 a month for a subscription, right up until its death. Magazine maven. Samir Husni, journalism chairman at the University of Mississippi, says, "It was a crime to sell a subscription to Portfolio, which targeted well-heeled readers, for $12 a year. We don't value our content anymore." In tough times, a greater reliance on subscription revenue is …

Two months after taking over NBC's "Late Night," talk-show host Jimmy Fallon is holding on to much of predecessor Conan O'Brien's audience. The 15 most-recent episodes of "Late Night With Jimmy Fallon" have averaged 1.9 million viewers, just 2.8% fewer than O'Brien's average earlier in the season, per Nielsen. About 990,000 of those viewers are in the 18-to-49 age group favored by advertisers, about even with O'Brien's average. "Considering he's the new kid on the block, he's doing pretty well," says Steve Kalb, director of broadcast media at MediaHub. Fallon's ratings are a welcome sign for NBC, which …

Personality is often a more effective prediction tool for media usage than age, gender and income, according to a study from Mindset Media, a psychographic-research company. Demographics findings in the study reinforced common notions such as younger people consume more new media. However, Mindset execs say the real discoveries are the findings based on personality. For instance, people who have a lot of "bravado" -- who prefer to leap before they look -- are 50% more likely than the average person to be heavy consumers of all media. The same is true for people who rank low in …