Sirius XM Radio will seek more time from Nasdaq to address its penny stock price, after failing to meet a Monday deadline to prop up its shares above $1 and retain its listing. Though Sirius shares have risen more than 50% this year, the satellite radio company did not meet a Nasdaq market requirement that its stock close above $1 a share for 10 days in a row by March 15. It will appeal any de-listing notice. Barrington Research analyst James Goss noted that Sirius is far bigger than its stock price suggests. He pointed to Sirius' announcement …

The national board of the Screen Actors Guild on Saturday approved an agreement to hold joint negotiations on a new prime-time TV contract with the American Federation of TV and Radio Artists. Both unions are set to begin negotiations with the Alliance of Motion Picture and Television Producers on Oct. 1. They will also partner on the wages and working-conditions process. According to SAG's announcement Saturday, the same framework from that joint effort will be used for the upcoming prime-time negotiations. Compounding logistics for AFTRA is that it's also scheduled to negotiate with the AMPTP this fall on …

CBS is turning live, ad-supported sports on the Web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before. This year, Capital One joins AT&T and Coke as sponsors. The big news: CBS sold as many Web ads as TV ads, earning the sam revs per viewer regardless of platform. CBS' March Madness on Demand tells a story of solid growth for the online arm of its TV franchise. MMOD has increased its revenue from $4 million in 2006, …

Network heads expect a strong upfront market, based on current demand for scatter time and the fact few advertisers are opting out of earlier purchase commitments. Agencies were more circumspect in their assessments. CBS chief Les Moonves told a Credit Suisse investors conference last week that the Tiffany network will demand "strong double-digit" price hikes during this year's upfront talks, based on its popular programming schedule -- including Tuesday night stalwart "NCIS" and "CSI: Crime Scene Investigation." In scatter, advertisers are paying between 20% and 30% more for ads than they paid for 2009 upfront inventory, but it's no guarantee …

Hearst, a publisher of magazines and newspapers, is jumping into the business of developing software applications, or "apps," for use on Apple Inc.'s iPhone. Hearst is focusing its apps sports teams, players and celebrities, but also hobbies and topics, like coffee, Barbie and cupcakes. Hearst unit LMK, which stands for 'Let Me Know,' offers applications that pull in information designed to appeal to fans of singers, teams and topics. Hearst eventually expects to offer thousands of apps that pull together news and photos about narrow slices of information. Hearst said its informational apps follow a similar template and link …

Federal regulators are pledging rigorous reviews of Comcast Corp.'s proposed purchase of NBC Universal to ensure that it would not stifle competition or harm consumers. Still, many lawmakers and industry analysts expect regulators to approve the deal with conditions to prevent a combined company from abusing its market power. Comcast, the country's largest cable company, is seeking government approval to acquire a 51% stake in NBC Universal from General Electric Co. Comcast already owns some cable TV channels, including E! Entertainment and the Golf Channel. NBC Universal owns the NBC and Telemundo broadcast networks, along with popular cable …

Last November, MSNBC acquired the Twitter account @breakingnews, which now has 1.6 million followers. A month later, MSNBC announced that it had acquired BreakingNews.com, which has become a Web portal for the online newswire. The network has now managed to complete the trifecta: MSNBC has just launched a Facebook Page at Facebook.com/BreakingNews. The new Facebook account will only send updates for the biggest stories to break. The page is still quite new (it only has 645 fans right now), but is expected to grow quickly.

Four months after she was brought in as chief creative officer at OWN: The Oprah Winfrey Network, 15-year Harpo Prods. veteran Lisa Erspamer is rearranging its executive structure. It's expected Rod Aissa, Michele Dix and Drew Tappon will handle development for the cable network, a joint venture between Discovery Communications and Harpo. All will become SVPs. Aissa and Dix focusing on prime time and Tappon concentrating on daytime. Jamila Hunter, who joined OWN as head of programming in June, will step down and serve as a development exec under Aissa and Dix. This is the latest shuffle at OWN, …

In a 2-1 decision, the U.S. appeals court upheld on Friday a Federal Communications Commission ban for five more years, preventing cable companies like Comcast Corp from cutting exclusive deals for affiliated television programming. Fears for market competition and diversity kept the ban in place. The ban was meant to ensure that satellite television providers like DirecTV and Dish, as well as smaller cable operators and new entrants into the subscription television business could get content from cable programmers. Comcast and Cablevision Systems Corp had challenged the FCC decision, arguing that it was arbitrary and capricious and violated free …

The Senate Wednesday passed STELA, the five-year re-authorization of the satellite blanket distant signal license. It still has to be passed in the House, but the Senate action is a major step given the trouble the bill has had in gaining passage. The license allows satellite operators to import distant affiliated network TV station signals to viewers who can't receive a comparable local signal, such as Vermont viewers getting Canadian hockey. The new bill allows DISH back into the distant-signal business in exchange for delivering local signals to the couple dozen or so that had lacked them because …