Univision Communications is nearing the final stretch of its 2010 FIFA World Cup sales efforts. "We are past 90% in sales," said David Lawenda, president advertising sales, commenting on the month long global soccer competition, which begins June 11 in host nation South Africa. The event is sold in strips across the company's three outlets, which include broadcast networks Univision and Telefutura and cable channel Galavision. The games are also being streamed live online, and Univision also has radio outlets to package into deals. Univision has deals with Coca-Cola Co., Verizon, T-Mobile, Budweiser and McDonalds. Other sponsors are expected to …

Consumer fashion title W no longer will be managed by Condé Nast's Fairchild Fashion Group. The restructuring "formally establishes a structure for W consistent with our other consumer magazine titles, and allows FFG the autonomy to focus on their core business-to-business publications and related businesses. The senior editorial staff that was shared by W and trade title WWD will now work exclusively for WWD. Edward Nardoza, editor-in-chief of WWD, will report to FFG president and CEO Gina Sanders. Condé Nast will now search for a top editor for W. Last year, ad pages at 450,000-circ. W evaporated -- declining …

In a deal with Thought Equity Motion, The New York Times is making available raw footage and stories from its video library for licensing to other video producers, filmmakers, commercial content makers and educators. The archive has three years worth of video. Licensing video represents incremental revenue, but it is a smarter use of the assets the company is creating every day. The amount of revenue possible from video licensing varies according to usage rights and medium. According to Thought Equity a given clip might cost up to $3,200 for re-use in an ad project to be broadcast …

Fox Broadcasting is closer to bringing Conan O'Brien back to late night. Key Fox executives, including Rupert Murdoch, are on board with the plan and would like to finalize a deal in coming weeks so they can make a splash on May 17 when the network unveils its fall lineup. But several significant issues remain, like cost. NBC spent close to $90 million a year to produce the show, which included O'Brien's salary of more than $12 million a year. Fox wants to spend less than $60 million annually. Fox, owned by Murdoch's News Corp., has had its …

To fight its flagship's circulation decline, Gannett has a new outlet for its USA Today: Starbucks. The national newspaper will now be sold at approximately 6,500 Starbucks Corp.'s company-operated stores across the United States. Currently, Starbucks sells The New York Times and a local newspaper at each of its stores. USA Today has a total average daily print circulation of nearly 1.9 million; it has been the top newspaper in the U.S for several years. But its popularity hasn't stopped Gannett's economic woes. Last year, the company's publishing cir fell 4%, while publishing advertising revenue declined 28%.

It's unusual, but premium cabler HBO has put Sunday's first hour of its WWII mega-budget Steven Spielberg/Tom Hanks production "The Pacific" on its site. However, the other nine hours will only air on HBO (until the DVD release). Since HBO is a pay channel that re-runs its best content for decades, it tends to be shy about putting content on the Internet. The network has uploaded the pilot episode of some series online, though not movies. The amount of violence and profanity in "The Pacific" is a concern, so registration is required to watch.

CNBC is going to establish a regional editorial hub in Bahrain to cover the Middle East. Expected to be operational in the second quarter of the year, it will coordinate and produce business and financial newsgathering from the Middle East. CNBC is in the process of recruiting an on-air presenter, reporters and production staff. The new post will be part of CNBC's "Capital Connection," tri-anchored four days a week live from London, Bahrain and Singapore. Also, CNBC's half-hour monthly program "Gateway to the Middle East" will also be produced from Bahrain. Mick Buckley, the managing director for EMEA …

The Audit Bureau of Circulations, anticipating the growth of e-reading devices like the Apple iPad, has expanded its definition of digital magazines. Now, digital magazine has to contain the same content and advertising as its print counterpart but doesn't need to be identical in layout to the print version to be counted as paid circulation. Wiredwhose anticipated iPad edition will qualify as a digital replica under the revised definition. Another Conde Nast title, GQ, has already received approval for its digital replica, which has been distributed on the iPhone and iPod Touch since December 2009. David Leckey, executive vice president, …

FCC Commissioner Robert McDowell says the cable industry already had a broadband plan that was working to achieve the government's goal of high-speed service to 100 million households by 2020. He was responding to unveiling of the official agency broadband plan. First among McDowell's big concerns is that the plan "opens the door" to reclassifying broadband as a voice service under Title II of the Communications Act. The plan contains some 200 recommendations, about half to the FCC, the majority of the rest to various other government agencies, with a few action items for Congress. FCC Chairman Julius …

ABC has decreased its traditional media staff, but is staffing up on the digital side. According to internal job postings e-mails, ABC has "multiple openings" for digital journalists who will need to be able to shoot their own video, produce, write and deliver stories on-air and online. While some will be working as one-person operations, the plan is to mostly work in teams of two or three. The new digital journalist will also need to be the point person for news in various regions. In a job description that suggests the pace of digital journalism, the posting says …