• Black Eyed Peas Perform At Super Bowl
    The Black Eyed Peas will be the featured halftime performer at the Super Bowl on Fox. The Grammy award-winning group will perform Feb. 6 at Cowboys Stadium. Since forming in 1995, The Black Eyed Peas have sold more than 28 million albums worldwide and nearly 31 million digital tracks. Their new album, "The Beginning," is set for release Tuesday. Last year's featured performer was The Who. Other halftime acts have included U2, the Rolling Stones, Bruce Springsteen & The E Street Band, Paul McCartney and Prince.
  • AdSafe: Porn, Online Holiday Ads Will Mix
    How about some porn inventory to round out your holiday ad campaign? That offer won't resonate with most big brand advertisers gearing up for the holidays, but it is a serious possibility, according to a new report issued by AdSafe Media, one of the leading companies in the online ad verification/ratings space. Companies like AdSafe and Double Verify deploy technology which promises to prevent advertisers' campaigns from running in the wrong places. According to AdSafe, many brands that ramp up spending for the holidays--often aiming to reach as broad an audience as possible-are particularly vulnerable to campaign mishaps. Based ...
  • Midseason TV Season In Works
    Don't look now, but it's almost 2011 -- and almost time for a brand- new TV season. With January just around the corner, that means the broadcast and cable networks will start premiering their midseason replacement shows, designed to plug leaks in prime-time schedules and replace shows that now reside in TV's vast graveyard. Some of the new upcoming midseason replacements include: NBC's "Harry's Law" (Jan. 17), another legal show from David E. Kelley ("Ally McBeal," "Boston Legal"), this one stars Kathy Bates as a recently canned lawyer who forms a new law firm that runs out of a ...
  • Tennis, ESPN2 Net ATP Tour Right Renewals
    Two principle tennis carriers in the U.S. have inked new rights deals with the men's tour. Tennis Channel, which will televise some 600 live match hours over 19 events, and ESPN finalized new rights pacts with the ATP World Tour, including presentations of the Masters 1000 competitions and the Sony Ericsson Open, among others. Those tournaments -- widely regarded as the most important in the sport, except for the four Grand Slam events -- had been contracted to Fox Sports Net regional networks over the past three years. Deal terms were not disclosed. With its new deal, Tennis ...
  • Handful Of Media Firms Handle Political Ad Bonanza
    Anti-incumbent anger and "tea party" conservatives may have set the tone for this year's midterm elections, but it was mostly experienced political operatives -- not fervent newcomers -- who managed the money. While billions were spent on campaign ads and other efforts to gin up discontent with Washington, much of the spending was handled by veteran political consultants at a few longtime media firms - many in Washington. An analysis of campaign finance records and data compiled by the Center for Responsive Politics found that 15 firms raked in more than $400 million just from the candidates, party committees ...
  • TiVo Widens Loss, Misses Street
    Digital video recorder maker TiVo reported a wider quarterly loss as sales fell and it spent more on legal fees and research and development. TiVo shares were down 3.3% Wednesday in after-hours trading. The company posted a third-quarter net loss of $20.6 million, or 18 cents a share, compared with a loss of $6.4 million, or 6 cents a share, a year earlier. In its legal battle with EchoStar and DISH Network, the company said it expects a decision from the appeals court in the next few months, according to a statement. "This stock is on hold until ...
  • Online TV Viewers Will Tolerate More Ads
    Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads. Online streams of TV shows could support as many ads as broadcast television shows, Turner says via The New York Times. The test had Turner assigning visitors to its TNT and TBS Web sites. The first set saw about 60 seconds of ads, the second between 8 and 10 minutes of ads, and the third 16 to 20 minutes of ads. For 30-minute shows, viewers tended to watch 40% of the episode if ...
  • FCC Begins Plan To Take Back Spectrum
    The FCC has teed up a rule-making session Nov. 30 that proposes first steps toward freeing up broadcast spectrum through repacking of the band and channel sharing, according to agency and industry sources. The rules stop short of actually proposing a comprehensive repacking scheme, whereby the FCC would squeeze out as much as 36 MHz out of the broadcast band by shifting channel assignments and trimming power and coverage of stations. However, the proceeding looks for ways of improving the much maligned VHF band (chs. 2-13) for broadcasting, suggesting that the FCC intends to drive more stations there. UHF channels, ...
  • Digital Ads Drive Trad Media Growth
    Traditional advertising investments in television, print, radio and out-of-home are projected to grow only 1.8%, but digital advertising investments in these media will grow by an estimated 28%, spurring total 3.6% growth in traditional media categories, according to Jack Myers Media Business Report's "Media Vision 2020: Media, Advertising and Marketing Economic Health Report 2010-2020. It projects total 2010 U.S. marketing communications and advertising investments will grow 3.2% to $601.5 billion. The new data includes 57 media and marketing categories and, for the first time in any advertising analysis, breaks down digital and traditional investments for 14 traditional media ...
  • Mobile Ad Rev To Hit $24B By 2015
    Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, with much of that growth coming from China and India, according to Informa Telecoms & Media. The Asia Pacific Developing region will account for the largest share by 2015, at 30.9%, driven by "strong growth" from China and India. North America will account for 18% of the market in 2015. The Asia Pacific Developed region, including Japan and South Korea, will fall to 21.7% from about 43.6% this year. Google and Apple have both bought mobile advertising businesses in the past year to take advantage of consumers' ...
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