• Freedom Communication Evaluates Buyer Bids
    Freedom Communications is entertaining offers from would-be buyers for some of its properties, which include newspapers and TV stations. It would not name the bidders or what properties they expressed interest in owning. Freedom Communications operates more than 90 newspapers and eight TV stations in several states including Florida, North Carolina and Michigan. It is also the publisher of the Orange County Register, located in Los Angeles, one of the most competitive newspaper markets in the United States. n May, Freedom emerged from bankruptcy in a reorganization that wiped out $450 million of debt. A group of investment companies …
  • Dish Offer TV Everywhere App
    Dish Network launched a "TV Everywhere" service that gives customers access to their subscribed channels on their smartphones, laptops and tablets. The service requires a $99 Sling adapter and a DVR or a DVR with Sling built in. Subscribers also need to download a free Dish remote-access program on to their device. There are no additional monthly service fees to access the content. With the remote-access app, subscribers can watch live and recorded TV programming on their mobile device. They can also use the device as a TV remote control. The move by Dish, the nation's No. 2 satellite-TV …
  • Fox Offers On-Air Make Goods Online
    Fox Broadcasting, desperate to provide ad time to compensate sponsors for ratings shortfalls this season, is floating a digital solution. With the exception of CBS, all the major networks have missed some of their rating guarantees this fall, according to buyers, who say they have already demanded make goods from ABC, NBC and Fox. And Fox, down nearly 20% among adults 18-49 so far, is deepest in the hole. Compounding the problem for the network: a lack of inventory with which to make good, given the network's high upfront sellout level this year, coupled with an hour less inventory …
  • Cox Cable Launches Cell Service
    Cox Communications, the country's third-largest cable company, is launching its long-planned cellular network in three scattered areas, taking on cell phone companies on its home turf. It's a rare new entrant in the wireless market, but one that's available only in Orange County, Calif., Omaha, Neb., and Hampton Roads, Va. -- all areas where Cox is the local cable company. They have about 1.5 million residents, Cox said. Cox plans to expand the network, but hasn't said where or when. It has spent $550 million to buy rights to use wireless spectrum in and around Atlanta, New Orleans, …
  • Time Warner Cable Bows Lower-Cost Tier
    Time Warner Cable on Thursday announced plans to introduce a new cut-rate video service designed to help reduce subscriber churn. Time Warner Cable chief marketing officer Sam Howe said the "TV Essentials" tier is about to be test-marketed at two price points. At $29.95 and $39.95, the package will cost subscribers as much as $20 to $30 less per month than the operator's digital Starter Pak. The first test will begin Nov. 22 in TWC's New York City footprint, while a second trial is planned for mid-December, in Northeast Ohio. From there the operator will analyze the results with …
  • 'Two And A Half Men' Renewed Through 2021
    Warner Bros. Domestic Television Distribution has sold the second off-network syndicated cycle of television's top sitcom -- the long-running "Two and a Half Men" to the Tribune Broadcasting stations and to stations from the Sinclair Broadcast Group. Continuing a highly successful partnership that began with the off-network launch of "Two and a Half Men" in fall 2007 and has seen the series rank as the No. 1 comedy in syndication in both adults 25-54 and households for more than three years, WBDTD has renewed the show for seven years, keeping the show on the Tribune- and Sinclair-owned stations …
  • Bewkes: Media Moguls Era Over
    The era of media moguls is over, Time Warner chairman and CEO Jeff Bewkes said. Nowadays, big companies are the stars, and firms from the traditional and new media worlds act on the same stage, he said at an industry event. "We're not moguls anymore," Bewkes said later. "We're reasonable people" who try to make the right decisions. Bewkes showed no concern about Netflix or other big tech players, such as Steve Jobs' Apple. If they tried to interfere with content companies' subscriptions, "it wouldn't be good," Bewkes warned. "But it's not going to happen." After all, a tech …
  • Euro RSCG N.Y. Names Al Kelly CCO
    The New York office of Euro RSCG has hired Al Kelly to fill its chief creative officer role, four months after Con Williamson exited for Saatchi & Saatchi. Kelly will become part of the New York management team that includes co-CEOs Jeff Brooks and Pete Zillig and chief strategy officer Michael Fanuel. He starts this week and reports to Brooks and Zillig. The Havas shop's clients include Reckitt Benckiser, Exxon Mobil, Jaguar, Charles Schwab, Kraft Foods and Heineken USA. Kelly's last full-time agency job was at Omnicom's TBWAChiatDay in Playa del Rey, Calif as ECD. Before TBWACD, Kelly was …
  • Discovery CEO: Ad Market Strong
    Discovery Communications Chief Executive David Zaslav said the U.S. advertising market strengthening and suggested the trend could hold in 2011. "The U.S. advertising market is extremely strong. It's stronger than it was a month ago," Zaslav said during an investor conference in Barcelona, Spain. "Assuming things continue the way they are right now, we're going to have a very good (2011)." Automakers and financial firms are seeking commercials, pushing up the price for last minute buys as inventory becomes scarce, he added. Internationally, he said advertising remains "as strong or stronger," but there is less visibility. The media company …
  • ORMMA Pushes Open Standard for Mobile Ads
    The Open Rich Media Mobile Advertising initiative has unveiled rich media advertising specifications and code that can be used by any publisher looking to serve rich ads across all mobile platforms and devices. The initiative, which was launched by founding members The Weather Channel, Crisp Wireless and TringApps, is trying to simplify the complex process of deploying large scale mobile advertising campaigns by encouraging the industry to adopt an open standard. ORMMA initiative, which is being adopted by PointRoll, Jumptap and others, proposes a vendor-agnostic approach to solving the fragmentation that exists in the mobile advertising industry and extending …
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