Meanwhile, Erick Schonfeld writes about The Daily's competition: News.me, an iPad news app the New York Times is developing. He critiques an early version he's been "playing around with." Biggest difference between the two news apps: Unlike the News Corp. version, News.Me is not a daily paper with original content. Instead, it's "a social news reading app that presents the news that the people you follow on Twitter are reading." Presumably the Times trusts that folks are tweeting enough of its stories that it doesn't have to reinvent the wheel.At any rate, Schonfeld's issues with the not-yet-ready-for-prime-time version of News.me …

Sirius XM Radio is taking the Super Bowl seriously with extra programming and features tied to the major media event. Sirius will broadcast the game in 14 languages -- including Spanish, Chinese, Russian, Hungarian, German and French -- and will offer "an expanded lineup of live play-by-play broadcasts... from Cowboys Stadium," according to MediaBuyerPlanner.

While you're freezing and shoveling and cursing Old Man Winter, there's one group of folks who are definitely smiling. The Weather Channel has tracked viewer records on both its network and digital sides this week. This may be the most obvious news flash you've heard all day, but there it is.

As the iPad's The Daily shoots off its launching pad today, Folio's Matt Kinsman makes an analogy that could give Rupert Murdoch pause: "The buildup (and budgets) around the launch of The Daily are reminiscent of Conde Nast's 2007 launch of Portfolio, a business publication that went against the grain by featuring big, bold articles and dynamic visuals. Portfolio folded in May 2009," he writes.

This story in the February issue of Direct Marketing nicely summarizes what's happening on the addressable ad TV front. It explains cable TV and DVR providers' efforts in this area, including Cablevision's launch of addressable ads to subscribers in the New York metro area in late 2010. The piece also reports that "industry experts" and providers disagree on how quickly this trend will take off. Not surprisingly, it's the providers who say this is the year when interactive TV-based ads will fly.

The latest on the famously misbehaving star and his high-rated TV show: while Charlie Sheen is reportedly "attempting a rehabilitation program at home," CBS has ordered two extra episodes of two sitcoms, "Mike and Molly" and "Rules of Engagment" to fill the scheduling gap in "Two And A Half Men." Sheen won't be able to work for three months, says The Hollywood Reporter, citing TMZ. For an interesting, slightly feminist take on the bad-star theme, check out this post on Jezebel, which parses the public and entertainment industry reaction to Sheen's antics versus reactions to Lindsay Lohan's. Bottom line: …

In order to fulfill the FCC order approving the Comcast-NBCU deal, the 10 NBC owned-and-operated stations are looking to partner with nonprofit news organizations, according to TVNews Check. These groups provide readymade segments featuring local investigative stories -- and their numbers are growing "as investigative reporters are losing commercial jobs (or don't like the terms they come with) and striking out on their own," writes Diana Marszalek.Proponents of the trend hope TV stations owned by other networks will follow NBC. One such nonprofit news co-op, VoiceOfSanDiego.org, has been working with NBC station KNSD for several years. .

Rep firm James G. Elliott, Co. will handle ad sales for Kalmbach Publishing Company, which last August purchasd Discover magazine.

Poynter's Damon Kiesow set himself the task of identifying staff members of The Daily, the News Corp. iPad newspaper that launches tomorrow. Working mostly from staffers' own online profiles, he provides a list of 55 out of a possible 100 or so. Many of the staffers come from heavy-duty print and broadcast national media outlets along with major Web sites, from The New York Times to ABC News to The Atlantic and Slate. Among the most prominent journalists whose moves to The Daily have been previously chronicled: Richard Johnson, former editor of the New York Post's Page Six; …

Clear Channel Radio is set to develop its own version of Pandora, according to the company's new chairman of media and entertainment platforms Bob Pittman. Features allowing listeners to personalize station streams are already "on the drawing board."