And speaking of Netflix, as we were in the item above, it shouldn't face any serious competition from Amazon's new video streaming service. Available today for free to anyone who paid the $79 for Amazon's prime delivery service, the video subscription so far provides only 5,000 movies and TV shows -- "and almost none of them are mainstream favorites," writes All Things Digital's Peter Kafka.Consider Amazon's move "a cautious toe-touch into Web video subscriptions," definitely not a Netflix-killer, he says.

"Most media people I've met don't listen... They don't know what I want." That's Scott Fink, owner of a New Port Richey, Fla. Hyundai dealership, explaining how working with a TV ad consultant helped his store become the third largest Hyundai dealership in the U.S. "TV reps think they know how to bullshit me," says Fink in the TV Newscheck story. "Well, I'm No. 1 [in the Southeast]. If they can't say, 'Let me show you a way to sell more cars,' I don't care." Check out P.J. Bednarski's case history for more tips.

Score one for Netflix over Hulu Plus: CBS just announced it will start streaming "dozens" of mostly classic shows on Netflix, most of them previously unavailable. That keeps CBS as the only major network to keep its online content off Hulu Plus. Among the shows unavailable on other platforms include "Cheers" and "Frasier." Don't look for any current shows beyond "Medium" (just canceled) and Canadian import "Flashpoint."The lack of current content or even recently syndicated shows indicates "that CBS, like other members of big media, sees Netflix distribution as a serious competitor to the still-lucrative syndication market. Some of the …

The Wall Street Journal's Shira Ovide, taking Jeff Bewkes' recent firing of Time Inc.'s Jack Griffin as a jumping-off point ("with the magazine business in the midst of delicate dances with Apple and Google, this is a dangerous time to have a leadership void at Time Inc.,"she writes), rates five other management decisions made under the Time Warner CEO's tenure. The grades range from D- for sticking with AOL's Randy Falco and Ron Grant for too long, to an A for his steadying decisions after HBO's Chris Albrecht had been forced out.

NBC's new three-hour Thursday night comedy block bombed spectacularly last week, according to TV By The Numbers. The dismal numbers marked not only the lowest regularly scheduled original programmed night of the season, but also apparently tied with ratings for a previous Thursday night as the network's lowest ever Thursday with original programming for adults 18-49. "So much for 'Comedy Night Done Right,'" writes the blog's Robert Seidman

It's not just publishers who are looking askance at Apple's iPad restrictions -- now the Federal Trade Commission and the Justice Department are considering examining whether Apple is violating antitrust law by steering subscription sales through its own system and taking a 30% cut. Still, stress Thomas Catan and Nathan Koppel in the Wall Street Journal, both entities' interest in Apple "is at a preliminary stage, and might not develop into either a formal investigation or any action against the company."

If you want your brand to be remembered, consider having your CEO go incognito for a low-level job. That's the formula behind "Undercover Boss," which last month pushed Norwegian Cruise Line to the top of Nielsen's Top 10 Most Recalled In-Program Placements. Two other brands whose CEOs went undercover -- UniFirst and Belor -- also made the list, at number seven and eight respectively. Coca-Cola captured five spots on the list with the brand's usual appearance on "American Idol."

The iconic New York Times Week In Review section -- introduced in 1935 -- will undergo a total "reinvention," according to a staff memo discussed in the Huffington Post. Everything about the analysis and opinion section could be changed, including its name, in a project that will "involve staff from both the newsroom and the editorial department," says the memo. Editors also plan to expand the Times online opinion section and "enhance our readers' involvement in our work."

Jim Romanovich of Associated Television International is looking to sell re-edited versions of the Internet soap "The Bay" as a half-hour syndicated or cable program for 2012. "Even though more and more people are gravitating to the web, TV is still the place to reach the widest audience," says Romanovich in TV Guide.

Of all the words written about the phenomenon of IBM's supercomputer Watson defeating two humans on "Jeopardy" this week, we prefer those of Ken Jennings, who was actually there. Is Watson "really head and shoulders above the best human 'Jeopardy!' players, the way it looked on TV? Not by a long shot," writes Jennings, the champion of 74 straight"Jeopardy" matches who was bested by Watson, in a New York Daily News piece. "So take heart, fellow carbon-based life forms! Watson may be an intimidating quiz show presence, but it needed more than smarts to get the win. It also …