Sparksheet
"I get the feeling that many of the print owners who once saw tablets as a Valhalla are now a little more concerned as to whether or not this can deliver any meaningful benefit." That's Sir Martin Sorrell, CEO of WPP Group, during a Q&A at CES. If Sorrell was questioning the economic viability of a 21st century invention, he was more enthusiastic about one firmly identified with the 20th: the relaunched Polaroid camera. Sorrell said he recently used one and it was "absolutely wonderful."
Folio
Hey, we take our good news where we can find it. Consumer magazines dropped only 1.2% in the second half of 2010, compared to a 2.3% plummet in the first half. Other quick stats on that time period from preliminary figures reported by the Audit Bureau of Circulations:
- Of the top 25 titles by paid circulation, only 10 increased their circ.
- Game Informer magazine had the biggest increase for the second six-month period in a row -- up 33% percent to 5.1 million.
- Pubs targeted to a very specific audience had the biggest overall jumps: Food & Family, …
TV Guide
In honor of the season finale of "Friday Night Lights" airing on DirecTV tomorrow, check out the first two of TV Guide's three-part series that reads something like an oral history of the show, with quotes from cast members and executive producers. (If you've been waiting for the show to come back to NBC on April 15 and are worried about seeing spoilers, you can relax -- at least for these two pieces).Even for non-fans, there's at least one interesting quote here on network TV politics, from Executive Producer David Nevins: "I was coming off 'Arrested Development,' so I was …
New York Times/Media Decoder
It's official. Bushy-browed former MSNBC anchor Keith Olbermann is moving to Current TV (note
The New York Times' blog identified it as "the low-rated cable channel co-founded by Al Gore"), where he will hold several different roles, from management to on-air talent: host and executive producer of a one-hour prime-time news and commentary show, and the channel's chief news officer. The move makes sense, as this
analytical post notes.
New York Mag Daily Intel
The New York Times Magazines "Ethics" columnist Randy Cohen, who has written the feature for over a decade, is moving on -- presumably a victim of the magazine's new editor Hugo Lindgren, according to New York magazine's Daily Intel. Cohen's replacement is reportedly City Critic Ariel Kaminer. He will be missed. Cohen managed to maintain both a moral compass and a sense of humor in his well-written column.
Crain's New York
The New York Observer is once again turning over its editorship -- the fourth such time since young real estate scion Jared Kusher bought it in 2006. The new editor is Elizabeth Spiers, the founding editor of gossip blog Gawker. Sign of the times: the announcement was made Friday on the paper's Web site. "According to one former employee, the entire newsroom learned about the change in leadership from the Web posting," writes Matthew Flamm in Crain's New York.
Twice
There's a "false expectation" that glasses-free 3D TV is set to come very soon, because major companies in the field have been demonstrating the feature, writes Stewart Wolpin. However, such companies know -- and so should we -- "that affordable glasses-free 3D is a chimera, a myth, a ghost. What the TV makers aren't telling you is that the technology and the pricing for glasses-free 3DTV is more than just a few years off of being ready for the mass-market retail floor." By hyping this feature, TV makers are just adding to "consumer confusion," says Wolpin.
Broadcasting & Cable
Even after "American Idol" finally goes off the air, "it will have left behind a playbook for how a network and its affiliates can work together to further the connection with the local market, discover ancillary revenue and attract viewers at the same time," writes Michael Malone in Broadcasting & Cable. Not that the 10-year-old franchise is going away just yet -- its producers are currently working "to rediscover its voice." But Malone provides a detailed case history of what affiliates do to make the show feel more like a local than a national one -- including holding local …
C21
Digital content can definitely boost traditional media content, as is evident from this story: "Family Feud" has been around for a long time -- its format is 35-years-old -- and now its ratings are up significantly, according to a show producer. The show has gotten a younger, hipper host -- but the producer also credits a slightly naughty video clip using the word "penis" as another reason for its ascension.
Wall Street Journal
And they're off! Wall Street Journal's Jessica Vascellaro analyzes the race to beat what she calls "television-measurement juggernaut Nielsen Co." in tracking viewership of TV ads. Changes in consumer viewing habits and the growth of digital set-top boxes that "record viewership data directly" have opened opportunities for smaller companies like Rentrak and Simulmedia, she writes. There's also TiVo, whose free site,tivo.com/ad-scorecard, compares audience retention during commercials for several weeks by brand.