Keep in mind that Apple co-funded this study, which aimed to measure the effectiveness of iAds for Campbell's, an early adopter of iPad advertising. And the results were significant, according to Ad Age's Kunur Patel: "consumers shown an iAd remembered the brand "Campbell's" five times more often than TV ad respondents and the ad messaging three times more often." Quotes from a brand exec further assess the impact of the study for Campbell's.

The drop in TV prices was one of two major factors accounting for Sony's 8.6% plummet in profit in last year's Q4, according to The New York (The other factor? Currency woes.) Rivals like Samsung, LG and Panasonic are apparently driving down prices in the global flat-panel TV market. Thus, profits from Sony's TV business slipped even as unit sales increased.

If you want to know what's happening in Egypt from the broadcast journalists' viewpoints, check out Broadcasting & Cable's stellar coverage of the topic. Besides breaking news on CBS news staffers released from Egyptian custody, there's a number of features, from a piece on "When Journalists Become The Hunted" to CBS News and Sports chief Sean McManus explaining the fine points of "keeping journos safe, tech challenges and anticipating a story that is exploding live." Bottom line safety rule: "No one goes anywhere without everyone knowing where they are." Fascinating stuff.

Yum! Bravo announced it is picking up a second season of "Top Chef" spinoff "Just Desserts," though no premiere date is yet on the horizon. As a faithful viewer, I found problems in the first season, analyzed in a TV Guide column: definite craziness along with chocolate in the air, with cheftestants whose "niche is one in which the detail-oriented, the controlling and the neurotic excel - not exactly one that meshes well with the twists and turns of a competitive realty show." And these, um, special personalities were also working without the safety net of recipes in a …

Dick Ebersol, who has been running NBC Sports for almost 22 years (his current title is chairman), has made significant personnel changes at Comcast's sports properties (the Golf Channel, Versus, and 11 regional sports networks) five days after the company officially acquired NBCUniversal.Some key Versus staffers have been fired, and "NBC executives with long connections to Ebersol are adding new roles at the Comcast units," writes Richard Sandomir in the New York Times' blog Media Decoder.

Here's a refreshing reminder that "the needs of the community trump every format standard," as Eric Rhoads explains how radio has been a lifeline for folks stranded without power during this week's record snow storms. As he notes, "Few Americans own a portable battery-operated television, but virtually everyone has a battery-operated radio. Come sleet, or hail, or snow, when even the Post Office cannot get through, radio always gets through."

Hulu Chief Exec Jason Kilar wrote in a blot post Wednesday that "traditional TV has too many ads," while Hulu's advertising is "2-times as effective as traditional TV video advertising." Those sentiments probably won't sit well with Hulu's owners -- News Corp., Walt Disney and NBCUniversal -- all of whom are heavily invested in traditional TV. Here are the responses to Kilar's gaffe, according to the Financial Times: "Walt Disney said Mr Kilar's views were 'personal and clearly not shared by anyone at Walt Disney.' News Corp declined to comment, and NBC Universal could not be reached for comment."

Not great news on the financial front for the New York Times Co.: the media giant reported "a 26 percent decline in profit as print advertising and circulation revenue continued to shrink," according to Bloomberg."Revenues were a little lower than expectations," was the quote from Alexia S. Quadrani, an analyst at JPMorgan Chase & Co. She continued: "Upside came from lower expenses where New York Times continues to do a great job managing costs."

Ad buyers are set to see a prototype of Tina Brown's redesign of Newsweek soon, says Adweek in a piece quoting several agency execs skeptical about the relevance of a print newsweekly to their clients. One sample: "I think [Brown] should do a lot of reminding us of why we should have confidence in the brand." And apparently the magazine is offering deep discounts on ad rates.

What's the connection between a TV show some call child porn, and a TV network some call anti-Western? "'Skins' isn't as irresponsible as some critics have claimed. Neither is Al Jazeera English. But only one is getting a chance to prove it," writes Alessandra Stanley on the New York Times "Art Beat" blog. While "Skins" continues to run on MTV, Al Jazeera English is "almost totally invisible in the United States - except on cable providers in Burlington, Vt.; Toledo, Ohio; and Washington." U.S. interest in the channel has peaked in the wake of the Egyptian revolt; eager for …