Mainly because it's all about the men! Did you realize that Brad Pitt was wearing the wrong look, because his jacket was too short for his broad shoulders? That's what you can learn from this slideshow of comments from men's stylist Jimmy Au’s For Men 5’8” and Under, who has outfitted many stars because they're frequently shorter than they look on the big screen. Ok, we admit that we tend to get carried away by after-Oscars coverage... That should be the end of it this year, except for noting this interesting piece about Best Actress nominee Viola David wearing a …

Newspapers and magazines, experimenting with daily deals sites as a way to increase subscription sales,  have found online flash sales  "a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months," writes Rupal Parekh. Still, "publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the deal-priced subscriptions run out."

Bravo's "Top Chef" found cross-media succcess with the introduction of "Last Chance Kitchen," where the battle between eliminated chefs was shown not on the regular show but on other channels like the Web, VOD and on mobile, writes Natan Edelsberg. Among the favorable stats Edelsberg discusses: the segments got "8 million + video streams across web, hulu, VOD, mobile, iTunes, which makes it the most streamed video series at NBC Universal ever."

Have you been trying to access Wall Street Journal articles for free on the Web by searching for them through Google? That tactic only works sometimes, explains Danny Sullivan. Though the WSJ, unlike the New York Times, is part of Google’s First Click Free program, which "requires that anyone coming to those articles from a Google search be allowed to read the entire article, without having to register or pay," the WSJ was actually able to keep some of that content away from non-subscribers Sullivan explains this "selective withholding" technique and other ways the WSJ maximizes its online content. …

First returns from ABC affiliates showed a 3% increase in viewership of last night's Oscars telecast over last year's numbers: 34.4 million viewers, up from 33.5 million. However, there was a 3% decrease in the 18 to 49 demo, which might be expected with 60-something Billy Crystal hosting. In fact, Crystal was often mentioned as a key factor for critics' nearly universal thumbsdown of the show, garnering taunts like Alessandra Stanley's low blow in the New York Times: "The whole night looked like an AARP pep rally."  Even those who weren't quite so cruel noted that the show seemed …

"Does TV Have Time For Two-Minute Ads?" Brian Steinberg asks in this piece that offers arguments both pro and con the longer commercial, which has recently appeared "in two prime pieces of broadcast-TV real estate," the Super Bowl and The Grammys. While such ads "cost a fortune," and "TV policies could prevent these hefty commercials from taking over more of the prime-time schedule," the idea is promising "for the right advertiser," Steinberg writes.

"As we bid adieu to Canoe, let's not declare Interactive TV dead in its wake," writes TiVo's Mark Risis. "Interactive TV is in fact very much alive, thanks in large part to the efforts of Canoe ITV." Risis argues that Canoe put a spotlight on the idea of ITV -- one that lives on in "less ambitious" programs like Rovi's "spearheading the drive to bring brands to connected TVs and related devices."

It featured a front-page photo of Whitney Houston in her open casket -- allegedly, that is. There's no photographer's name, so some media folks are calling it "unverified." Rene Lynch reports growing "public outrage" over the photo's publication. Footnote: For more on the monetary value of the infamous "body in the box" shot, check out Donald Westlake's hilarious crime novel that goes behind at the scenes at a fictional scandal sheet, "Trust Me On This."

If you think of handicapping/watching the Academy Awards this Sunday as a spectator sport, the New York Times -- especially its Carpetbagger blog -- is the place to catch up on a compendium of behind-the-scenes features. Topics range from scene-stealing dogs like "The Artist"'s Uggie to the Oscar ballots of mostly mass-market "notables" like Martha Stewart, Al Roker and Tabitha Coffey (whose rise from contestant on hairdressing competition to featured "Bravolebrity"  we admit, somewhat shamefacedly, to have witnessed). We especially enjoyed reading the Oscar commentary of a slightly more highbrow notable, author Sarah Vowell, whose "only clear …

Reader's Digest Association is laying off 40 staffers in its recently sold Weekly Reader group. It's possible, however, that Scholastic, which takes over from RDA after June, may rehire least some of those employees, according to a spokesperson quoted by Keith J. Kelly.