Instructional cooking video site ifood.tv is moving onto Boxee, Google and Yahoo connected TV platforms, following its recent launch over Roku. The five-year-old site "is making its content more coach-potato friendly by curating its video library and creating its own ‘channels’ of content – for instance channels devoted to wine or Mexican food," writes Kevin Fitchard. Moving onto the smaller screen as well, last week ifood.tv launched its first Android app.

The Wall Street Journal is using text graphically on its Pinterest board, which takes memorable quotes from news stories and makes them look like pull-quotes in a larger story of blurred text. Two of the paper's social media editors (yes, there are more than one -- interesting) explains the strategy -- and its results -- in this post. Not only are the quotes being repinned, they "also help kickstart conversations amongst readers, something every reporter or editor involved in reader engagement likes to see," writes Elana Zak.

After facing advertisers' mass exodus from his radio show, should Rush Limbaugh move to Sirius XM or online? Carl Marcucci weighs this question, including comments from various analysts -- and the observation that the anti-Rush movement could hurt talk radio as a whole. Ultimately, writes, Marcucci, Limgaugh is "terrestrial radio’s biggest anchor store," so his defection "would hurt the medium tremendously and do some immediate and probably permanent damage to the bottom line of his 600 affiliates."

Here come tales of two TV-based layoffs as channels shift priorities.  First, Bloomberg TV has cut up to 30 newsroom staffers in its shift to to "a digital-centric newsroom," writes TVNewser's Chris Ariens. Plan is to "add 13 new positions and create a Digital Video Desk focused on moving video productions to web platforms, including tablets, smartphones and desktops." Next, CNN let go "dozens of employees... in its documentary units," writes Alex Wesprin. The network's trimmed-down doc team will rely primarily on acquisition rather than production, though there will be "a second team dedicated to investigative reporting on weekdays."

As part of a general multiscreen trend in recent development meetings between media buyers and networks, ABC is testing ad packages that include live and on-demand airings of shows no matter where they play -- including iPad and iPhone apps and cable systems' VOD channels. "ABC intends to remain 'flexible' and not go out with specific mandates about how such ad plans need to be built," the network's Geri Wang tells Brian Steinberg. Ratings used will be "standard 'commercial ratings,' or 'C3,' because they encompass DVR viewing up to three days after a show first airs, along with ad-served impressions …

Satellite TV provider DirecTV launched an update to its iPad app that lets subscribers watch on-demand movies  anywhere --  making it more competitive with streaming video services and competitors like Dish Network. Previously, viewers were limited to watching movies on their iPad at home.

Two days from Season 5's premiere episode, the barrage of media coverage of "Mad Men" continues: from thoughtful pieces in Fortune and the New York TimesSunday magazine about women's "love-hate relationship" with the show, to, yes, reviews of the first episode that attempt to keep within showrunner Matthew Weiner's too-strict no-spoiler strictures. Thus, these reviews don't say very much -- and of course, there will be a whole 'nother review, chockfull of spoilers, each critic will write once the audience has actually seen the episode. "I think there's a point at which Weiner's spoiler phobia actually undersells …

In the wake of other recent bad news from OWN (layoffs, the Rosie O'Donnell show cancellation), comes a report from research firm SNL Kagan estimating  the network could lose up to $143 million this year. And Discovery Channel, which has bankrolled most of OWN's costs so far, is "getting restless" after shouldering an estimated $107 million loss last year, writes Daniel Frankel. "Discovery executives haven’t publicly given any indication that they’re about to abandon their investment in OWN, but SNL Kagan predicts the cable media giant will soon approach Harpo [Oprah Winfrey's company] about shouldering more of the channel’s cost …

Viacom, which got some press for a ratings slide at Nickleodeon last year, is also suffering ratings dips at its other major cable networks, including MTV, Comedy Central and BET, according to Q1 Nielsen data. This article provides the hard numbers and details of issues that could be hurting the networks. For example, Comedy Central's 15% downward slide in prime time is blamed partly on TBS adding "The Big Bang Theory" to its schedule. The company as a whole has already pledged to spend $3 billion this year to bolster its programming.

Gary Pruitt will become the new president and CEO of the Associated Press in July, replacing the retiring Tom Curley. Pruitt is currently CEO of McClatchy, the third largest newspaper company in the U.S. Julie Moos' post, largely a pasteup from different sources, includes some boilerplate corporate happy talk from the various parties, but also some negative background on Pruitt's handling of McClatchy's purchase of the Knight Ridder newspapers in 2006.