The Economist
The format for Quartz, the new digital business pub from Atlantic Media set to launch this fall, is "taking the tablet as the primary wireframe structure – and then talking about how it works on mobile and the web," Editor in Chief Kevin Delaney tells Emma Gardner. Why the focus on tablets? For one, because the user market is growing. Also, the mag will be targeted to "global business leaders, and one of the defining attributes of these global leaders is that they are incredibly mobile," notes Delaney. Read more about the startup's strategy in this …
Bloomberg
Disney's ban on ads for junk foods running against its kids' shows would have meant a loss of "less [than] a 10th of 1 percent of Disney’s total annual advertising sales" if it went into effect last year, according to Kantar Media estimates reported by Edmund Lee. "Kantar’s estimates suggest that the change isn’t a big gamble for Disney, the world’s largest entertainment business," writes Lee. Disney disputes the Kantar figure.
Billboard
In a first for U.S. terrestrial radio, Clear Channel has struck a deal to pay artist performance royalties to Big Machine Label Group and its artists. Formerly, artist royalties were only paid for digital radio because those payments were mandated by law. Clear Channel could be making similar deals with other record labels once the company sees how the first one pans out, according to Ed Christman. "Clear Channel CEO Bob Pittman told Billboard.biz he was attracted to making the deal because it treats the radio business 'holistically,' meaning that it sets a percentage rate based …
The Hollywood Reporter
There's only one more episode of this season's "Mad Men" left, which means you've got about two weeks to read about all the permutations of the show with seemingly endless subtext to explore. Hollywood Reporter has a whole slew of "Mad Men" content, all themed around what is reportedly "Topic A among the TV-viewing intelligentsia": the character Joan Harris, who decided to trade a night with a creepy Jaguar salesguy for a partnership stake in an ad agency. Not surprisingly, Matt Weiner says the most interesting things about "The Arc Of Joan," from discussing a potential …
Gigaom
The new Ikea Uppleava TV set, available for sale in Europe next month and in the U.S. next year, will allow viewers to choose and pay for purchases with their remote control devices. "The technology, which has been developed by a German company called
Connept, will prompt users to press the red button on their Ikea TV’s remote control during select ad spots," writes Janko Roettgers. "The TV will then launch a browser window, prompting registered users to enter a password and confirm their order."
Advertising Age
The Central Intelligence Agency has reached out to major ad shops to vet them for possible work on recruitment ad campaigns. Those agencies needn't hire folks with "Top Secret/Sensitive Compartmented Information Level" just yet (though that will be a requirement). This is preliminary checking, dubbed a "market survey," that "could lead to an official request for proposal" down the road," writes Rupal Parekh. Interested agencies "will likely need mulitcultural marketing abilities" along with expertise in social media.
Poynter
Mallory Jean Tenore uses
The New York Times' expansion of its social media team (with new hire Daniel Victor and newly promoted Michael Roston) as a lead-in to discussing the newspaper's (and papers' in general) social media strategy. "Social media jobs started to pop up in newsrooms around 2009. Now, many newsrooms have hired social media editors and community engagement editors, and are learning that
there’s a lot more to social media than simply posting to Facebook or Twitter," she writes.
Wall Street Journal
Bankers are exploring the sale of CBS Outdoor, "one of the top outdoor advertising companies in the world," writes Wall Street Journal reporters Ryan Dezember, Christopher S. Stewart and Anupreeta Das. CBS hopes the price tag for the unit would be $6 billion, "but many see $4 billion as a more-realistic price." No deal is on the table, but CBS execs have been dropping hints about selling the business at various conferences. Two potential buyers, rival Clear Channel Outdoor, and French outdoor advertising firm JCDecaux, would both likely face antitrust challenges to a purchase.
Lost Remote
CNN is betting heavily on social media to optimize its coverage of Queen Elizabeth's diamond jubilee, marking 60 years of her reign over the U.K. But will the event lead to royal-wedding-like ratings jumps? "I don't think we know yet," says CNN's Senior Digital Producer in a Q&A with Natan Edelsburg. "While London expects more than a million people to come to the Diamond Jubilee events, we have yet to see if it will resonate as much with the U.S. audience as the Royal Wedding did."
New York Times
Newspapers' changing their daily print schedule to three days a week -- a cost-slashing move several papers, including the New Orleans Times-Picayune, have taken recently -- "is like having CBS and NBC going dark on nights when they do not sell much advertising," according to some industry analysts cited by Christine Haughney in this article. "For the local papers, this is their best attempt at survival," argues one analyst. But other sources, from advertisers to journalism teachers to newspaper execs themselves, weigh in on different sides of the issue.