Bloomberg LP is trying -- but not succeeding -- to be "the Mayor of All Media," according to this post's headline. "In a way, Bloomberg LP is like Google: It has one wildly successful business model (selling data to banks in the case of Bloomberg; search in the case of Google)," writes Gabriel Sherman. "Efforts to expand beyond the core business of leasing terminals to financial firms have failed to produce similar results." For example, Bloomberg Businessweek, while a critical success, is still bleeding red ink (to the tune of a projected $18 mlllion this year). Sherman analyzes the office …

Last week GOOD magazine fired most of its editorial staffers, including the executive, managing and senior editors, according to "multiple sources" cited by Andrew Beaujon. "GOOD appears to be exploring a community-based publishing system with a public beta site described as "a platform for 21st century citizenship" that includes aggregation (GOOD Finder) and a tool for mobilizing locally (GOOD Maker)," Beaujon writes.

Another stunningly dramatic episode of "Mad Men" last night! Check out Alan Sepinwall's interview with Jared Harris, who as Lane Pryce had a pivotal role in the proceedings -- but, only after watching the whole episode first. We wouldn't want to spoil ya.

In hopes of creating another national marketing day, Teen Vogue is promoting Aug. 11 as Back-To-School Saturday, a time when marketers and retailers will offer "young shoppers — and the parents who often pay the bills — sales, free samples and events in stores and malls," writes Stuart Elliott. Two dozen advertisers are participating, including American Eagle Outfitters, Express, Guess, H&M, Maybelline New York, Staples, and Cover Girl. The initiative was inspired by Fashion's Night Out, a national shopping event created by Teen Vogue's "big sister" Vogue in 2009.

The New York Times Co. will shut down the last of the Boston Globe's suburban bureaus next month, a sign that the company is getting closer to selling the newspaper, according to Jessica Heslam and Christine McConville of the rival Boston Herald. The two reporters also provide other evidence fueling talk of an upcoming sale, including "a recent New York magazine piece [that] revealed that Times bigwig Janet Robinson was canned for balking at a Globe sale." Notice the mean quote the two Globe rivals got from an analyst: “The Boston Globe is like the expensive house that’s dramatically overpriced …

Ikea just released design details for its new Web TV, set to go on sale in Europe next month, and to launch in the U.S. next year. "The biggest revelation for anyone wondering how Ikea is going to merge its simple design with the device’s Blu-ray player and Smart TV functionality: The remote control will feature a slide-out keyboard, hiding some of the advanced features in a second layer," writes Janko Roettgers.

Contrary to popular opinion, Millennials haven't abandoned all print publications; they're actually reading more fashion/beauty, men's, celebrity and business magazines than ever before,  according to a Conde Nast study. Celebrity pubs tracked the biggest increase (more than double) in readership among 18-to-24-year-olds compared to 2001, with those in the fashion/beauty category up by more than 50%. Other magazine categories -- newsweeklies and women's service -- have lost ground in the past 20 years for readers 18 to 24.