Rolling Stone is courting the Latino market with "Spanish-language advertisements and a secondary Spanish-language cover on the back of its November 22 issue," writes TJ Raphael. The mag is "very interested in continuing a Rolling Stone Latin section edition into 2013," notes publisher Matt Mastrangelo in this Q&A.

One of the biggest problems Martha Stewart Omnimedia Living has is Martha herself -- at least according to the analysts and "current and former employees [who] asked not to be named to avoid retaliation" cited by  James B. Stewart. "Her net worth is inextricably tied to the value of the shares. That would seem obvious to everyone except, perhaps, Ms. Stewart herself," writes Stewart.  "She continues to collect lavish multimillion-dollar compensation and perks while her company teeters under the weight of huge losses, its shares trading for a fraction of their former value. The paradox is that if the stock …

Among the many lessons to be learned from the just-concluded presidential campaigns are some special one for marketers, including how "to put real-time data to use rapidly and aggressively," and " the ways offline info can benefit online messaging," writes Kate Kaye. She provides examples from both the Obama and the Romney camp.

NBC's comeback to the top of the ratings charts after many years on the bottom "is the story of the fall season, according to a survey of media buyers and planners," writes Toni Fitzgerald in Media Life.  This group also named an NBC show best of the season -- "Revolution,"  eerily prescient of last week's power blackouts -- but also tagged NBC's now-canceled "Animal Practice" as the worst. Meanwhile, a corresponding story by the  Financial Times' Emily Street details the "precipitous drop in television ratings so far this season" for all broadcast networks except NBC. Street also …

Century 21 is advertising in the Super Bowl next year for the second time in a row, returning with "a 30-second spot early in the third quarter, just a little past the end of the halftime show," writes Brian Steinberg. The real estate firm "will also be a presenting sponsor of part of [CBS'] pre-game broadcast and have its ads run throughout the day." The company cited an uptick in Web traffic as a big motive for returning to the big game.

Informed that management plans major changes, including some layoffs, journalists at the Cleveland Plain Dealer are taking matters into their own hands with a proactive campaign that includes an ad in their own paper, bus, billboard, radio and TV ads, a Twitter feed and a Facebook ad, and mass emailings to influential folks. The gist of the message is on one of the billboards: "Save The Plain Dealer. Don't let Cleveland's daily paper fade away." Management hasn't said whether the changes will include a reduced publication schedule, but the journalists don't seem to be taking any chances.

Newsweek/Daily Beast is partnering with ebook publisher Vook to produce a series of ebooks, beginning with the just-published "Why Romney Lost (And What the GOP Can Do About It)," by Newsweek contributing editor and author David Frum. (Fast work, indeed -- what if Romney had won? Was there a similar book about the Democrats being readied, or was the company so sure that Obama would return to the White House?) "We needed to get [the book]  into the marketplace quickly to beat the post-election crush," notes Mark Miller, Newsweek/Daily Beast director of editorial operations. No word on how many books …

Federated Media Publishing will close its direct sales business -- "the division charged with selling standard display ads" -- laying off 24 employees from that part of the company, and transitioning the rest to other divisions, writes Tim Peterson. The new focus will be on "programmatic buying and native advertising businesses."

DC Comics is putting all its monthly publications -- including Batman and Superman titles -- on sale at iTunes and stores for Amazon's Kindle and Barnes and Noble's Nook devices. The move "appears to make DC Entertainment the first major comics publisher to make its titles available through online stores the same day they're on sale in comic shops," writes Matt Moore. "It also expands its digital offerings beyond the top industry digital purveyor, Comixology."

On last night's "The Daily Show," host Jon Stewart introduced pollster, author and New York Times blogger Nate Silver as the new "President of the U.S. Of A: the United States of Arithmetic." Silver's "success this political season — in both predicting the electoral college vote and in driving traffic to the New York Times — is a validation for the independent Fifth Estate, as well as the reassertion of journalism as a discipline of verification," writes Kelly McBride. "Silver’s rise fits neatly with the other big trend of this election: fact checking." Silver was among those who …