Hearst's Elle magazines, already published in 44 global editions, will launch an Australian version by partnering with Bauer Media Group and Lagardère Active. Hearst's president and CEO of Hearst Magazines International, Duncan Edwards, also discusses other potential destinations for Hearst pubs ("Funny enough, there are still some parts of Western Europe we’re not in in the way that we would like to be") in this Q&A.

Facebook has three times Twitter's influence over what folks are watching on TV, according to a Nielsen study just cited by eMarketer. The social marketing site ranked first on a list of platforms tracked according to percentage of "U.S. Internet users who started watching a TV program due to opinions online." It was also the fifth-ranked "method used by U.S. Internet users to talk about TV shows/content."

The March issues of fashion magazines -- "generally considered a harbinger for the magazine industry" -- are tracking respectable ad page gains  for the second year in a row, writes Emma Bazilian. At first place, per usual, is Vogue, "with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in with 361 pages, a 4 percent increase over last year. At Hearst, Elle,  came in third at 338 pages, up 6 percent."

The newest entrant into TV pilot season, Amazon, is reportedly "going after heralded comedy veterans for its first crop of pilots," writes Nellie Andreeva. That includes Bebe Neuwirth, star of "Cheers," who will star in the pilot "Browsers," "a musical comedy set in contemporary Manhattan that follows four young people as they start their first jobs at a news website."

A new wrinkle for USA's "White Collar": fans can read about and even help solve "Real Life White Collar Crimes” on a website created by the station and the FBI featuring "photos and information about real unsolved cases," writes Natan Edelsburg. And "one real stolen item will be featured during a series of on-air promos that will run through" the show's season.

After 13 months of operation, The New York Times just discontinued its Election 2012 mobile app -- but not before learning a bunch of lessons, according to Times emerging platforms editor Fiona Spruill, interviewed here. For example, it helps to have a real live human editor working on the app, and "HTML5 makes everything better," writes Adrienne La France. "Election night itself brought one significant tipping point for the Times: The first moment in its history when its digital audience skewed mostly mobile."

To help news media working with user-generated content, "human rights organization Witness is developing a new app that aims to make it easier to verify the authenticity of video, photos, or audio created and shared from mobile devices," writes Justin Ellis.

The as-yet unofficially announced partnership between the Los Angeles Dodgers and Time Warner Cable to form "a new regional cable network in an overflowing market rather than making a straightforward rights deal" means the two companies "have doubled down on their belief that skyrocketing revenues in the sports TV world are anything but a bubble," writes Jon Weisman. He provides a backstory and analysis of why the Dodgers chose the "heightened risk/reward scenario of an ownership stake."

Village Voice Media, which owns alt-weeklies like, yes, New York City's Village Voice, is partnering with check-in service Foursquare, which will syndicate the publisher's "Best Of" content in categories like local restaurants, bars and events in 11 markets.

The Boston Globe is beginning a pilot program giving 75 iPads and digital subscriptions to bostonglobe.com to public school classes in Boston and Stoneham, Mass. “We believe that digital kids turn into digital adults, to put it simply," says Robert Saurer, the paper's director of customer experience and innovation.