Warren Buffett's BH Media Group is buying its 28th daily newspaper: the Tulsa World, the second-largest newspaper in Oklahoma. "It sells 95,000 copies on weekdays and 133,000 on Sundays, while its online companion, Tulsaworld.com, is the best-read website in the Tulsa area," writes Roy Greenslade.

Readers of Hearst's Cosmopolitan now can "want," "OMG" or “WTF” a story while on the magazine's new platform MagShare, which "makes browsing Hearst magazines' websites more interactive," writes Emma Bazilian. These reactions "are then posted directly to their Facebook feeds." Each of the pubs has a different set of reactions to define its unique editorial voice: for example, Marie Claire readers can “want,” “love” or “try” it.

Tiime Warner Inc. is studying the effect of second-screen devices on TV viewing in a research using eye-tracking devices, focus groups and online surveys, the company announced Monday. Ball State University will spearhead the project at Time Warner's Medialab facility in New York, according to Steve Donohue.

NBCU is taking aim at a previously untargeted segment, the "indie" woman -- "around her late twenties, unmarried, has no kids, and does not live with a partner," writes AJ Marechal. "NBCU research shows that this demo is viewing anywhere from 15-64% more latenight programming on the Peacock and its cable nets compared to the average woman, and 12% more TV than the average woman in general."

Newspapers are definitely part of the race to be first in Google results -- so the Los Angeles Times trumped everyone else with its story "What Time are the Academy Awards?" This tactic was pioneered by the Huffington Post two years ago, with a story entitled "What Time Does the Super Bowl Start?"  The HuffPo post "generated lots of clicks from regular Web-surfers, and eye-rolling from people like me," writes Peter Kafka. He also includes a tweet from a New York Times editor who responds that it's "Sad" when the "LA Times starts the SEO battle."

Is cord-cutting coming to Europe? "The number of pay TV subscribers in Western Europe dropped by 384,000 last year, the first decline since the launch of the industry in the 1980s, according to research firm Informa," writes Georg Szalai. But an Informa manager "said the driver of the 2012 decline was not so much online competition [as] the weak economy."

Boston-based independent agency Boathouse has taken over chief creative duties for Chobani, replacing Publicis Groupe's Leo Burnett. "Chobani moved the account to Boathouse in early 2013 without a review, following the expiration of its contract with Leo Burnett at the end of 2012," writes Gabriel Beltrone

In preliminary tracking, ratings for last night's Seth MacFarlane-hosted Oscars telecast beat 2011's Billy Crystal-hosted show, with a 12.1, "up 19% from last year’s fast nationals (of 10.7). The 2012 telecast was ultimately adjusted up to an 11.7," writes Matt Webb Mitovich on YahooTV. Those numbers won't be adjusted to include the extra eyeballs brought in by online streaming of the entire show, now available through Wednesday on various sites including ABC.com and Hulu -- a first for any awards broadcast, reports Deadline.com's Nellie Adreeva. Critical response to the show was mixed, though leaning …

You thought James Franco had a bad time hosting the Oscars in 2011? In honor of the Academy Awards show on Sunday, we suggest you check out this behind-the-scenes story of one of the worst Oscars moments ever, the 1989 Snow-White-sings-with-Rob-Lowe debacle, as told by the woman who played Snow White, Eileen Bowman. She claims she signed a gag order not to talk about this horror until now. Weird but funny.

More bad news for NBC, already on a downward spiral since a brief surge in the fall: it's set to finish fifth in ratings for February sweeps season, behind the Spanish-language network Univision. This marks the first time the Peacock network has done so badly in any sweeps season. It actually won the February 2012 sweep rating contest.