Adage
Add Sarah Thompson to the ever-growing list of female agency heads. Thompson was promoted to CEO of Droga5, up from president. She joined the agency as a general manager in 2008 from BBH New York and was prompted to president two years later. “With her new role, she joins the ranks of female agency leaders in the ad industry,” said Adage. “That group includes: Deutsch's Linda Sawyer, Publicis Worldwide's Susan Gianinno, KBS+ head Lori Senecal, Partners & Napier's Sharon Napier, EnergyBBDO's Tonise Paul, IPG Mediabrands' Jacki Kelley, and Marc USA's Michelle Fabrizi to name a few.”
Adweek
Meredith Corp. has hired Laura Rowley, formerly of the Huffington Post, for the position of vp, video production and product, in an attempt to "get in on the explosive growth in online video," writes Lucia Moses. "She'll fill the role most recently held by J.R. McCabe, who was
hired away by Time Inc. last November."
Paid Content
While The Atlantic magazine "has long resisted the idea of a [digital] paywall," the company is now giving in to the need for additional monetization and will "launch a paid product within the next two or three weeks," writes Janko Roettgers.
Advertising Age
AMC hosted an upfront presentation designed to give advertising buyers an interactive tour of its most popular shows, with a simulated meth lab providing samples of candy "meth" from "Breaking Bad" and a forest set complete with "Walking Dead"-like zombies. "For those of you under 40, this is what an upfront should be," Charlie Collier, president of AMC, reportedly said. "This isn't a presentation; we want you to have an experience."
New York Post
Al Jazeera America is not likely to make good on its goal of launching its new network in June, according to sources cited by Claire Atkinson. The new network -- formed from Al Jazeera's purchase of Current TV more than three months ago -- "has still not hired a news chief, finished its studio or settled on office space," writes Atkinson. One "best guess is August or September” for the channel's premiere.
Journalism.com/uk
The New York Times is considering an entry-level paid product priced at a more reasonable rate -- possibly $10 -- that "would stop short of offering full access to retain the value in existing subscription products," writes Sarah Marshall. Read more about what Paul Smurl, vice-president of NYTimes.com paid products, said about the Times' pay wall in this post, including the site's "biggest mistake" when launching the wall: understimating the need for personal customer service.
Variety
Time Warner Cable is launching its TV app for Apple devices, enabling subscribers to screen live TV outside the home, but "of the initial live lineup of 10 national nets, only Fox News Channel is a top-tier cabler," writes Todd Spangler. "The disparity of the programming available to subs inside vs. outside their homes underscores the challenge TWC and other pay-TV providers have in securing 'TV Everywhere' content rights."
Washington Post
Definitely not
The New York Post's week. First came Michael Wolff
proclaiming the paper's demise was imminent, and now this story about how its editors are still trying to justify its initial claim of 12 dead in the Boston Marathon bombings. Erik Wemble doesn't spare the snark, either: If the Post is right, "it has a stupendous law-enforcement source, one that knows far more than the FBI, the Massachusetts governor, the Boston mayor and everyone else who has gone on record about the tragic events of yesterday afternoon," he writes, adding that the paper cites "a bystander quoted by …
New York Daily News
BORO, a three-year-old free monthly mag that covers the trendy neighborhoods in New York City’s Queens borough -- Astoria, Long Island City and Sunnyside -- has been sold to Schneps Communications, which publishes the “Queens Courier” and other community newspapers. The magazine has a circulation of 20,000.
Adweek
American Express' Departures magazine is producing "Home + Design, a one-off issue that will be delivered to half a million subscribers—otherwise known as American Express Platinum and Centurion cardholders"— at the end of the month, writes Emma Bazilian. If it does well, "expect to see a second issue on the horizon."