• Several Big Media Firms Join New Creative Support Group
    A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI innovation and the importance of human creativity.” The group has already attracted members like Disney, the New York Times, Adobe, Condé Nast, the Financial Times, ITV, Advance, BBC, Cambridge University Press & Assessment, U.K. publisher Reach and Wiley. “ARIAM is a first-of-its-kind cross content sector coalition seeking to ensure that AI supports human creativity, respects the rule of law, and safeguards …
  • New Platform Brings Ads Directly To Gaming Enthusiasts
    Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, real-time placements,” including stadium signage and in-game content, and it will feature custom integrations for specific games and audiences The advertisers already include Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock. “Players come to EA’s games and live experiences every day to play, watch, create and connect,” David Tinson, EA's chief experiences officer, said. “That gives brands a meaningful opportunity to show up in …
  • Consumers Increasingly Getting Their News From Social Media, Video
    News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the 2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman Lab reports. Almost all online news growth is coming from third-party sources, and people in the 18- to-34-year-old age range, are abandoning news sites more quickly than other groups. “Social media and video networks are now more popular as a source of news than owned and operated online news websites and apps in 30 of our 48 markets,” the study states.  
  • Commerce Media Spend Is Moving Toward AI-Generated Answers, Recommendations
    Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI is Reshaping Control, Value and Monetization, PPC Land reports. Of the commerce media leaders polled, 84% of would invest in opportunities inside AI-generated answers and recommendations — a major shift in budget intent from click-based and impression-based formats to a new layer of paid influence, Kolki says.
  • Roku Said To Be In Possible Merger Talks
    Streaming platform Roku is in talks with at least one U.S. media company for a potential sale, sources said, Bloomberg reports. The company has not reached a deal, nor has it commented. Last Friday, Roku’s share price rose by 20% on Friday to $144.14, signaling a market value of $21 billion. The firm’s streaming devices are used "by more than half of all US broadband households," Roku said in a statement earlier this year.
  • Media Firms Preparing Special Content For America's 250th Birthday
    Media companies are lining up to provide unique content tied to the 250th anniversary of the U.S., Radio +Television Business Report writes. CBS plans to leverage its investment in streaming and immersive AR/VR technology to “tell the nation’s story through the lens of the communities that helped shape it,” the company said in an announcement. Scripps News will air a 60-minute special on July 4 to celebrate the people who embody the spirit of America. The program will combine local reporting with in-depth national storytelling. Viewers can access it across all Scripps local stations and Scripps News Group streaming platforms.
  • Gray Media Gains Access To Madhive's Demand-Side Platform In Partner Deal
    Gray Media -- a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households -- has formed a strategic partnership with Madhive that will provide it access to Madhive’s AI-powered demand-side platform media platform that powers more than 50,000 campaigns per day, PPC Land reports. Gray can make use of Madhive's full platform, including Maverick AI and a new generation of the company’s Maverick AI Agents.
  • Competing Wi-Fi Firms Battle In Court Over Claims
    Netgear, a WiFi company, has filed a counterclaim against rival TP-Link, accusing it of false advertising, Toms Hardware reports. Netgear alleges that TP-Link’s 2024 reincorporation as a California company conceals that its R&D and manufacturing are done in China. Last year, TP-Link accused Netgear of orchestrating a smear campaign against it, Tom's Hardware reports.  It also claimed that Netgear’s statements breached a 2024 settlement that resulted in TP-Link paying Netgear $135 million to end long-running patent litigation. The court has dismissed parts of  TP-Link’s that were based on third-party statements. The U.S. Department of Defense last year added TP-Link to its …
  • Publicis Media Replaces Omnicom As HP's Global Media Agency
    HP Inc. has appointed Publicis Media as its global media agency following a competitive bidding process, HP announced, according to Guru Focus. This marks the end of a 17-year relationship with Omnicom Media Group. Publicis Media as its global media agency, marking the end of a 17-year partnership with Omnicom Media Group. The account is estimated at approximately $250 million. 
  • Nick Bilton Brings In Kelly Funke To Help Manage His Transition As '60 Minutes' Chief
    Nick Bilton, the new head of “60 Minutes,” has hired Kelly Funke, a TV production consultant, to help manage his transition, Reuters reports. One staffer said Funke’s role is to “fix the trust” with staff following newsroom turmoil. One staffer said Funke was brought in to “fix the trust” with staff, while another said Funke is serving as Bilton’s chief of staff. Funke has a 90-day contract with an option to renew.
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