Radial Entertainment has named Brendon Thomas as chief revenue officer, MediaPlayNews reports. Previously, Thomas was senior vice president of distribution and business development at Paramount Global. He is the second top Paramount executive to join Radial, following CEO Jeff Shultz, who had been Paramount Global’s chief strategy and business development officer. Thomas, who will report to Shultz, will lead revenue generation for Radial’s library, recent acquisitions and growing global content portfolio.  

Rematch, a grassroots sports media platform founded in 2017, has raised $3 million in a funding round, the goal being to fuel its international expansion and build its artificial intelligence capabilities, Pulse2 reports. Rematch has surpassed $1.2 million in annual revenue and has expanded from Europe to the US, where it has generated tens of millions of views. The company works with major sports organizations, youth sports groups and global brands.

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The new company, called Compound Creative Holdings, will be led by Tucker Brown as managing director. “Creators around the world are building full-fledged media companies with direct audience connections and true ownership of their intellectual property,” says Kevin Huvane, co-chairman of CAA. “Compound is built to fuel that momentum and reflects our commitment to helping creators amplify their impact.”

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in March, LinkedIn has increased the team’s size by 60%. 

News consumers who used artificial intelligence (AI) systems to verify facts were less able to detect misinformation when they stopped using AI chatbots, MIT Media Lab has found. By week four of the study, their performance had declined by 15%, although roughly 25% felt they were getting better after dropping AI. Often called the “AI dependency paradox,” this phenomenon has been observed in a wide range of knowledge domains, including medical.  

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, WGAL reports. The tax would raise between $500 million and $900 million. Other ideas being considered are legalization of cannabis and regulation and taxing of skill games. 

David Ellison, Paramount’s chief executive, promised "60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps to calm the disruption that followed the firing of several correspondents and the show’s leadership, an overhaul overseen by Bari Weiss, editor in chief of CBS News. Stahl and her surviving fellow correspondents are staying with “60 Minutes” because they don’t want to see it die. 

A new law requiring that all advertisements featuring people generated by artificial intelligence reveal that they are using a “synthetic performer” has been implemented in New York State, The Independent reports. The bill, signed by Governor Kathy Hochul last December, mandates a penalty of $1,000 for a first offense and $5,000 for subsequent ones. 

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of more than 100 million consumers in a privacy-centric way. “Advertisers increasingly want to plan and buy media based on real consumer purchase behavior, not proxy metrics like clicks,” said Dawn Lee Williamson, chief revenue officer, media solutions, Comcast Advertising.

Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey found that 62% of media spend in 2025 is focused on conversion and awareness, a 10% hike over 2024. Loyalty and retention command less than 15% of overall media spend, a 29% decrease YoY. Labor accounted for 24.5% of marketing budgets this year, versus 21.9% in 2025.