The New York Times produced a big gain for an unnamed international bank using a data clean room that prevented either party from accessing the other’s raw data, PPC Land reports. According to the case study, which was published by Dencentriq. the campaign produced a 20% hike in the Quality Visit Rate, a 61% rise in the international click-through rate and a 25% increase in performance in the United States. 

The German media world was rocked last week when two leading newspapers deleted articles written by artificial intelligence (AI), DW.com reports. In one case, Tagesspiegel had published an AI-written column by Stephan-Andreas Casdorff, former publisher and editor-in-chief. “I used AI in the texts,” admitted Casdorff. “I should have made that clear and therefore not allowed them to be published.” In the other instance, the Frankfurter Allgemeine Zeitung publishedan op-ed piece by Mario Voigt, the state premier of Thuringia, that was created by AI. However, the deletion of that article was criticized by Mathias Döpfner, CEO of Axel-Springer, who supports AI use. The deletion "desperate attempt …

Fox Advertising has formed a strategic partnership with Toonstar that will allow marketers to connect with audiences with digital-first animation, Animation Magazine reports. The arrangement will be showcased next week at Cannes Lions. The deal combines the advertising sales expertise and distribution capabilities of Fox with Ink & Pixel, Toonstar’s production engine. Also included is SPOT, Toonstar’s audience intelligence technology. The collaboration will help brands to engage with creator communities.

Penske Media, which owns Variety, The Hollywood Reporter and other publications, is acquiring Vox Media sites that were left over when James Murdoch purchased New York Magazine, Vox Media, and the Vox podcast network from Vox for $300 million last month,  The New York Times reports. Penske will house the newly acquired titles in a new division called PMX. Penske had earlier invested $100 million in Vox, and is the company’s largest shareholder. 

Proximity Media, Ryan Coogler’s company, has signed a deal with Netflix to develop series, Deadline reports. It happens as Coogler’s five-year agreement with Disney has ended and is seen as a blow to Disney. “We started Proximity Media with a simple goal: to tell event-driven stories that bring people in close proximity with often overlooked subjects,” said Coogler, Zinzi Coogler and Sev Ohanian. Coogler is the director of Sinners, reportedly the highest-grossing original feature of 2025. It received 16 Oscar nominations, and won four, including Best Original Screenplay for Coogler. 

DoubleVerify has launched a platform that it says will allow advertisers to measure media quality signals across the LinkedIn Audience Network (LAN), Demand Gen Report writes. These key signals include invalid traffic, viewability, brand suitability and intended geography. The new product, a component of DoubleVerify’s Media AdVantage Platform, provides advertisers with a post-bid measurement tool that delivers insights into the quality of their media   

Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama called “Rico’s Tacos,” from entertainment company Minivela. The weekly series debuts on June 23 with Albertsons' YouTube, social and in-store platforms.

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS reports. “By combining Gray’s local market strength and expertise with Aristotle’s trusted, continuously updated voter intelligence, we can help campaigns engage their right voters at the right time with the right message,” said Mike Braun, chief digital officer of Gray, in a statement.  

Social platforms are allowing users to personalize their algorithms with the help of artificial intelligence, TechCrunch reports. Apps such as Threads, Instagram, and TikTok have introduced tools that let people train their own algorithms and influence what appears in their feeds. This signals a change in how recommendation systems work.

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware of the value that some of these data sets bring,” said Jeff Daniel, general manager of retail data partnerships at The Trade Desk. The partners include Uber Advertising, Booking.com, United Airline’s Kinective Media and Marriott Media.