The future of media is mobile. The tablet wars are heating up and mobile access to content means there is an opportunity for marketers and advertisers everywhere to engage with their audiences
wherever they are. Mobile enables them to turn what were traditional conversations with traditional media into meaningful dialogues and connections with audiences. It adds a level of personal
connection because it's a mobile device, the device consumers want to be contacted on. But to successfully infuse mobile into marketing mixes, it needs to be used across marketing channels, not its
own niche vertical. Mobile elements need to be integrated with other advertising and marketing efforts, and by enhancing these existing efforts they become that much more successful.
Campbell, president and CEO of Vibes