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In Defense Of Hard Paywalls

Though increasingly rare, “hard paywalls” -- which deny readers even a taste of digital content without paying subscription fees -- can work. Take The Times of London, which -- along with sister paper The Sunday Times -- have 153,000 digital subscribers paying upwards of $10 a week. “That adds up, very roughly, to $60 million a year in paywall revenue,” Ryan Chittum writes in The Audit, Columbia Journalism Reviews’ business section. “And digital subscribers are still growing at a healthy clip, up 38% from two years ago.”

Read the whole story at Columbia Journalism Review »

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