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Mitch Burg

Member since November 2001Contact Mitch

  • President Syndicated Network TV
  • One Penn Plaza
  • New York New York
  • 10119 USA

Articles by Mitch All articles by Mitch

  • NATPE 2014: What Marketers Need in Marketing Daily on 01/27/2014

    January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first look at new studio-distributed programming that will air in syndication in 2014-15.

  • The First DVR Dominant Upfront in MediaDailyNews on 05/21/2012

    In today's DVR dominant world, the only "appointment television" taking place during prime time is when the "season pass" is being set on the DVR. For the first time in upfront history, DVR penetration could be more than 50% among 18-49s

  • Marketers: It's A Matter Of Time  in Marketing Daily on 01/24/2011

    Scheduling communications to coincide with the time or day impacts both the "recency" as well as the "relevance" of messages.

  • Why Age Matters In TV Targeting in MediaDailyNews on 05/18/2010

    Despite holistic and qualitative targeting methods, age still plays an important role in determining the opportunity for a brand. Given buying patterns, the focus on younger demos is understandable.

  • 'Up' Your Holiday Sales  in Marketing Daily on 11/20/2009

    "Up" is an objective that can be achieved during this year's holiday period. While it won't be easy with sales projected to be equal to last year (and last year's sales weren't great), careful execution of December specific media plans can be a key to gaining a competitive advantage and achieving success.

  • Marketers: Utilize Media Despite The Economy in MediaDailyNews on 04/28/2009

    "The future is in our hands." This is what President Obama recently reminded Congress and the country. This statement is equally true for marketers. They must stay active during this period of economic uncertainly -- or risk being redefined by their competition.

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