Mitch Burg
Member since November 2001Contact Mitch- President Syndicated Network TV
- One Penn Plaza
- New York New York
- 10119 USA
Articles by Mitch All articles by Mitch
- Living In A War Zone in
MediaDailyNews on
11/20/2023
I spent a decade of my career commuting from my home in Israel to the U.S.
- NATPE 2014: What Marketers Need in
Marketing Daily on
01/27/2014
January, the midpoint of the broadcast year, is the time when we begin the migration from focusing on this year's schedule to our first look at new studio-distributed programming that will air in syndication in 2014-15.
- The First DVR Dominant Upfront in
MediaDailyNews on
05/21/2012
In today's DVR dominant world, the only "appointment television" taking place during prime time is when the "season pass" is being set on the DVR. For the first time in upfront history, DVR penetration could be more than 50% among 18-49s
- Marketers: It's A Matter Of Time in
Marketing Daily on
01/24/2011
Scheduling communications to coincide with the time or day impacts both the "recency" as well as the "relevance" of messages.
- Why Age Matters In TV Targeting in
MediaDailyNews on
05/18/2010
Despite holistic and qualitative targeting methods, age still plays an important role in determining the opportunity for a brand. Given buying patterns, the focus on younger demos is understandable.
- 'Up' Your Holiday Sales in
Marketing Daily on
11/20/2009
"Up" is an objective that can be achieved during this year's holiday period. While it won't be easy with sales projected to be equal to last year (and last year's sales weren't great), careful execution of December specific media plans can be a key to gaining a competitive advantage and achieving success.
- Marketers: Utilize Media Despite The Economy in
MediaDailyNews on
04/28/2009
"The future is in our hands." This is what President Obama recently reminded Congress and the country. This statement is equally true for marketers. They must stay active during this period of economic uncertainly -- or risk being redefined by their competition.
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