Francois Laxalt is a senior product marketing manager at Adobe, focusing on product strategy for Campaign management and competitive intelligence. Prior to Adobe, Laxalt was director of customer marketing at HSBC France for five years where he created the customer marketing team and successfully developed CRM, campaign management, business intelligence, and datamining strategies. Previously, Laxalt spent seven years working for various software companies, including SAS and Datadistilleries as a marketing manager and campaign management expert. Laxalt holds a Master of Science in marketing and datamining and is an associate professor at Sorbonne University, Paris.