
Heather O'Shea
Member since January 2023Contact Heather- Chief Research Officer Alter Agents
- LinkedIn: https://www.linkedin.com/in/heatheroshea/
- New York
- 10314 USA
Heather O’Shea is a passionate digital ad insights leader with over 16 years of experience in market research and consumer insights. She has held positions at media agencies, publishers, tech platforms and research companies. She is currently the Chief Research Officer of Alter Agents, where she oversees the research functions within the company. Prior to this, she was the head of global ad research & insights at Snap. In this role, she produced thought leadership to educate the advertising industry and marketing community on mobile and Snapchat advertising through data-driven insights and empirical evidence. During her career, she has conducted market and media research for a wide variety of advertisers, including Twitter, Johnson & Johnson, Colgate-Palmolive, Sony, and Campbell’s. She serves as a mentor for Women in Research (WIRe) and has served on the board of the Advertising Research Foundation’s Women in Analytics program. She received her M.B.A. in marketing from Baruch College at the City University of New York.
Articles by Heather All articles by Heather
- The Post-Cookie Era: Embracing Holistic Audience Understanding in
Marketing Insider on
03/11/2024
We need to focus more on other research strategies that will deliver deep consumer understanding, such as digitally enabled segmentation.
- Studying Gen Z: What We Know About Their Far-Reaching Influence in
Marketing Insider on
06/02/2023
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop.
- Studying Gen Z: What We Know About Their Far-Reaching Influence in
Marketing Insider on
01/24/2023
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop.

About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.