MAD London Editions for May 2014
MAD London - Friday, May 30, 2014
Robotic Click Fraud Signals Bright Future For Natives
Ad Industry Must Fight Back Against Click Fraud
Laura Ashley, Waitrose And Argos Roll Out PowaTag Mobile Commerce
A&E/DDB Picks Up Brief To Take AA Image Beyond Heritage
Mail Titles Are Now Most Read In UK
Fallon Wins Skoda's European Ad Account
Betfred Seeks New Advertising Agency
A Digital Media 'Manifesto'
MAD London - Thursday, May 29, 2014
FIFA Can Forget Protecting Against Guerrillas - Brands Are Fighting For Share Of The Second-Screeners
FIFA Moves On Twitter Logo Infringements
Rocket Fuel Hits Back At FT Claims More Bots Than Humans Saw Recent Campaign
We Are Social Hires Oculus Rift Expert Duo
Monarch Airlines Seeks Advertising Agency
Flybe Calls Ad Account Review
E.ON Split With DigitasLBi Prompts Repitch Seeks Digital Planning And Buying Agency
MAD London - Wednesday, May 28, 2014
Biggest Barrier To Real-Time Native Content Is Brands Themselves
Brands Take On Broadcasters In World Cup Second-Screen Battle
British Sites Lagging Behind U.S. On Native Advertising Opportunities
Engine Takes Content Real-Time With Moment Studio Launch
Omnicom Signs Mobile Ad Exchange Deal With Twitter
Coca-Cola Zero ParkLives Fitness Drive Launched
Freesat Paid-TV Move
MAD London - Tuesday, May 27, 2014
Facebook Less Appealing Now To SMEs, Time To Search Instead?
The World Cup Of Smartphone And Tablet Supporters
Facebook's 'Ask' Button Reassures Users To Release More Data
Mobile In-Store Engagement Dominant In John Lewis Incubator Short List
WPP's AKQA Has Near 20% Stake in Tunepics
Facebook News Feed Algorithm Tweaks Hit SMEs
Droga5 Wins Diageo Luxury Vodka Account
MAD London - Friday, May 23, 2014
Ebay Breaks Digital's First Rule - Keep The Customer Central To Everything
Showrooming Myth Busted By iProspect Research
Netflix Puts GBP100m Into Drama Series About The Queen
Facebook Changes New Users' Settings To Share With 'Friends Only'
Mobile Network Three Looks For New Direct Marketing Agency
Tunepics Launch Lets Users Share Pictures With Song Clips
Vodafone To Launch Netflix 4G Trial
Of Media And Measurement
MAD London - Thursday, May 22, 2014
CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
FT Working On Time-Based Metric For Display
Google's $30bn War Chest Likely Eyeing UK Acquisitions
Netflix Poised For European Expansion
Spotify Announces 10m Subscribers, 40m Users
Magazines To Launch Thinkbox-Style Marketing Agency
Britvic Hands Digital Brief To TH_NK
UNHCR Seeks Web Site Redesign Partner
MAD London - Wednesday, May 21, 2014
Without A View Rule, Facebook Premium Video Ads Will Cause Confusion
Facebook To Launch Premium Video Adverts In UK From Next Month
Tablet Adverts 40x More Response Than Online
Facebook To Take A Slingshot At Snapchat
Google Replaces Apple As World's Most Valuable Brand
UBC Buys 7digital In Reverse Takeover
Game Group Gives European Ad Account To 101
MAD London - Tuesday, May 20, 2014
Groupon's Gnome Is A Day Late And A Dollar Short
BBC Digital Head Admits Media Companies Are Playing Catch-Up with Netflix and Amazon
Paperless Coupons Launched By Groupon
Ryanair To Spend 250% More On Advertising And Marketing Charm Offensive
Big Five Brewers Changing Strategy In 'There's More To Beer' Campaign
Land Rover Appoints Lida To Run Marketing And Aftersales
McCain Appoints TMW To Digital Brief
MAD London - Monday, May 19, 2014
How Do You Appeal To The Mobile Generation? Just Ask Moshi
Nearly 40% Of UK Digital Ads Fail To Reach Target Audience
Amazon Seeks Creative To Improve Public Image
YouTube To Buy Video Games Streamer Twitch For $1bn
Omnicom Wins Majority Of Heinz Planning And Buying
Johnston Press Calls For Local BBC Partnership
London Cabbies Plan Protest Over Uber
MAD London - Friday, May 16, 2014
Second-Screeners Offer Television A Double-Edged Sword
FuelBand Rival Fitbug Signs Up Brave for June UK Launch
Second-Screeners Boost ROI On TV Camapaigns, Thinkbox Claims
Guinness Looks For Global Creative Agency After Saatchi Split
Twitter Boss Tells UK Marketers To Stimulate And Be Quick About It
Tesco Multichannel Offensive To Be Experience-Centric
WPP Leads Pay Revolt At Chime
Why I Don't Like BuzzFeed
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