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Mobile In-Store Engagement Dominant In John Lewis Incubator Short List

John Lewis has announced the five start-up finalists in its JLAB technology incubator. The five companies will now receive GBP12,500 and office space for 12 weeks before a winner of the GBP100,000 first prize is picked. Two of the five allow a retailer to use iBeacon style technology to identify target shoppers, track their movements and send personalised messages. The other three offer WiFi music around the home, tags on products that make servicing requests simpler and a 3D room planner.

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