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Omnicom Wins Majority Of Heinz Planning And Buying

Heinz has awarded the majority of its global media planning and buying business to Omnicom. OMD is taking on the GBP16m UK account, taking over from long-time incumbent Vizeum. OMD and PHD will split the majority of the international media business. In the USA and Canada Interpublic's agency UM has taken over the brief.

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