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Flybe Calls Ad Account Review

  • Campaign, Thursday, May 29, 2014 8:22 AM
Budget airline, Flybe has called a review of its estimated GBP7m advertising account. The company has invited agencies to pitch in a process that is being handled by its general manager of marketing and franchises, Simon Lilley. The account is currently handled by the leisure specialist agency, Souk Advertising. Like many budget airline rivals, it is understood that Flybe is poised to shift focus from regional press, and sponsorship of local ITV weather forecasts, to a tv campaign.

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