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Facebook's 'Ask' Button Reassures Users To Release More Data

  • Campaign, Tuesday, May 27, 2014 10:10 AM

The new Facebook "ask" button is all about getting more data out of users so advertising can be better targeted, Campaign concludes. While people are clearly nervous about sharing data with advertisers, it is believed they are far more open with friends. Thus, if they get an "ask" request to their relationship status, for example, they are more likely to clarify for a contact than a brand, yet still additional valuable data about the user is made available to Facebook.

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