MAD London Editions for July 2014
- MAD London - Thursday, July 17, 2014
- Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
- Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
- Upturn Prompts Increase In Ad Spend
- Murdoch Bid For Time Warner Confirmed
- Amazon Close To Appointing Independent Ad Agency
- Labour Party Considering Junk Food Ad Watershed
- Molson Coors Reviews Global Planning And Buying Accounts
- MAD London - Wednesday, July 16, 2014
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
- Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
- Google's Dominates As Microsoft Overtakes Yahoo In Global Digital Ad Revenue
- BARB Tests 'Peoplemeter' For Better TV Metrics
- Second Jaguar Advert Banned In A Month For Encouraging 'Unsafe Driving'
- Culture Minister Ed Vaizey Made Minister For Digital Industries
- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
- MAD London - Tuesday, July 15, 2014
- Why Is Digital Radio So Un-Digital?
- Adidas Most Talked About Brand In Most Social World Cup Ever
- Amazon Poaches Google Glass Pioneer
- Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
- Twitter Launches Dashboard For Organic Reach
- Radio Rivals Unite In New DAB Licence Bid
- Heineken Helps Twitters Users Decide @wherenext
- EC Publishes Recommendations To Make Gambling Ads More Responsible
- MAD London - Monday, July 14, 2014
- Why You Can't Market People In To Betting
- Google To Tour Europe To Discuss 'Right To Be Forgotten'
- Brands Rush To Congratulate Germany And Gotze
- Spotify Avoids Court With Equity Deal
- Betfred Appoints Brothers And Sisters To Its Creative Brief
- The Times Posts Only National Circulation Gain For June
- Chiltern Railways Calls Creative Review
- MAD London - Friday, July 11, 2014
- Let's Connect iBeacons To A Shopper's Internet Of Things
- Google Ventures To Launch In London With $100m
- Microsoft To Transform Itself Around Mobile And Cloud
- Apple Stores Win Right To Be Trademarked
- Furniture Store Uses NFC To Bridge Store And Online Gap
- Eurostar Believed To Be Widening Its European Roster
- Newspapers Seek Modern Audience Measurement Alternative To NRS
- Time To Prune The Adtech Bush
- MAD London - Thursday, July 10, 2014
- Who Knows Better Than The Pope How The Vatican Should Tweet?
- Advertising Opportunities Down -- CRM and DM Booming
- Apple Tops The Best UK Storytelling Brands
- "We Need To Blow It Up And Start Again" -- BBH US Founder On Advertising
- EBay Seeks Social Consolidation
- Intersnack Splits Europe Between Vizeum and Initiative
- Jet2 Reviews Advertising Agencies
- MAD London - Wednesday, July 9, 2014
- Why Brands Are Naive To Think Agencies Can Move Beyond Charging For Their Time
- Shock World Cup Victory For Germany Sets New Twitter Records
- Web Site And Lack Of Promotions Blamed By M&S For Falling Sales
- Pernod Ricard CMO Urges Agencies To Fix Problems, Not Their Time Sheets
- British Shoppers Are Most Ethical -- Apart From Snagging A Store's Last Bargain
- Guardian Eyes Online Launch In India
- Arena Wins Flight Centre's Planning And Buying Account
- MAD London - Tuesday, July 8, 2014
- TV And Radio Up 5% in Q1 -- Beating Expectations
- Manchester United Sponsorship Bid Is A Lesson In Accepting That Now Is The New Norm
- Media Buyers Predict Growth Of More Than 25% For Video-On-Demand Budgets
- Rolls Royce Looks For New Social Media Agency
- Nike To End Man United Kit Sponsorship Deal Next Year
- Sorrell Predicts West's Creative Lead Will Dwindle
- 'Guardian' Losses Narrow As Digital Revenue Grows 24%
- MAD London - Monday, July 7, 2014
- Are You Ready For The Tablet Age's Video And Second-Screen Opportunities?
- Tablets Will Overtake PCs Next Year
- FCB Inferno Lands Apprenticeships Brief
- Negative Reviews Cost British Companies GBP46k Per Year
- Lads Mags Grow Up Or Fold As Print Market Becomes More Serious
- Land Rover Hands Content And Social Media Brief To The Brooklyn Brothers
- Country Split On Keeping The Licence Fee Or BBC Becoming More Commercial
- MAD London - Thursday, July 3, 2014
- Does Real-Time Content Marketing Suggest UK Government Gets Digital?
- Facebook Buys LiveRail Video Ad Exchange
- Twitter Struggles To Grow In Line With Expectations
- Facebook To Face ICO Questions Over 'Emotional Contagion' Experiment
- Change4Life Campaign Leads To 5% Fizzy Drink Sales Drop
- Digital Will Account For Half To Three-Quarters of Budgets Within 5 Years
- Vizeum Wins The National Lottery
