MAD London Editions for July 2014
MAD London - Thursday, July 17, 2014
Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
Upturn Prompts Increase In Ad Spend
Murdoch Bid For Time Warner Confirmed
Amazon Close To Appointing Independent Ad Agency
Labour Party Considering Junk Food Ad Watershed
Molson Coors Reviews Global Planning And Buying Accounts
MAD London - Wednesday, July 16, 2014
World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
Coca-Cola Leads World Cup Sponsors In Attracting New Social Fans
Google's Dominates As Microsoft Overtakes Yahoo In Global Digital Ad Revenue
BARB Tests 'Peoplemeter' For Better TV Metrics
Second Jaguar Advert Banned In A Month For Encouraging 'Unsafe Driving'
Culture Minister Ed Vaizey Made Minister For Digital Industries
Quiet Storm Wins Young's Seafood GBP10m Advertising Account
MAD London - Tuesday, July 15, 2014
Why Is Digital Radio So Un-Digital?
Adidas Most Talked About Brand In Most Social World Cup Ever
Amazon Poaches Google Glass Pioneer
Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
Twitter Launches Dashboard For Organic Reach
Radio Rivals Unite In New DAB Licence Bid
Heineken Helps Twitters Users Decide @wherenext
EC Publishes Recommendations To Make Gambling Ads More Responsible
MAD London - Monday, July 14, 2014
Why You Can't Market People In To Betting
Google To Tour Europe To Discuss 'Right To Be Forgotten'
Brands Rush To Congratulate Germany And Gotze
Spotify Avoids Court With Equity Deal
Betfred Appoints Brothers And Sisters To Its Creative Brief
The Times Posts Only National Circulation Gain For June
Chiltern Railways Calls Creative Review
MAD London - Friday, July 11, 2014
Let's Connect iBeacons To A Shopper's Internet Of Things
Google Ventures To Launch In London With $100m
Microsoft To Transform Itself Around Mobile And Cloud
Apple Stores Win Right To Be Trademarked
Furniture Store Uses NFC To Bridge Store And Online Gap
Eurostar Believed To Be Widening Its European Roster
Newspapers Seek Modern Audience Measurement Alternative To NRS
Time To Prune The Adtech Bush
MAD London - Thursday, July 10, 2014
Who Knows Better Than The Pope How The Vatican Should Tweet?
Advertising Opportunities Down -- CRM and DM Booming
Apple Tops The Best UK Storytelling Brands
"We Need To Blow It Up And Start Again" -- BBH US Founder On Advertising
EBay Seeks Social Consolidation
Intersnack Splits Europe Between Vizeum and Initiative
Jet2 Reviews Advertising Agencies
MAD London - Wednesday, July 9, 2014
Why Brands Are Naive To Think Agencies Can Move Beyond Charging For Their Time
Shock World Cup Victory For Germany Sets New Twitter Records
Web Site And Lack Of Promotions Blamed By M&S For Falling Sales
Pernod Ricard CMO Urges Agencies To Fix Problems, Not Their Time Sheets
British Shoppers Are Most Ethical -- Apart From Snagging A Store's Last Bargain
Guardian Eyes Online Launch In India
Arena Wins Flight Centre's Planning And Buying Account
MAD London - Tuesday, July 8, 2014
TV And Radio Up 5% in Q1 -- Beating Expectations
Manchester United Sponsorship Bid Is A Lesson In Accepting That Now Is The New Norm
Media Buyers Predict Growth Of More Than 25% For Video-On-Demand Budgets
Rolls Royce Looks For New Social Media Agency
Nike To End Man United Kit Sponsorship Deal Next Year
Sorrell Predicts West's Creative Lead Will Dwindle
'Guardian' Losses Narrow As Digital Revenue Grows 24%
MAD London - Monday, July 7, 2014
Are You Ready For The Tablet Age's Video And Second-Screen Opportunities?
Tablets Will Overtake PCs Next Year
FCB Inferno Lands Apprenticeships Brief
Negative Reviews Cost British Companies GBP46k Per Year
Lads Mags Grow Up Or Fold As Print Market Becomes More Serious
Land Rover Hands Content And Social Media Brief To The Brooklyn Brothers
Country Split On Keeping The Licence Fee Or BBC Becoming More Commercial
MAD London - Thursday, July 3, 2014
Does Real-Time Content Marketing Suggest UK Government Gets Digital?
Facebook Buys LiveRail Video Ad Exchange
Twitter Struggles To Grow In Line With Expectations
Facebook To Face ICO Questions Over 'Emotional Contagion' Experiment
Change4Life Campaign Leads To 5% Fizzy Drink Sales Drop
Digital Will Account For Half To Three-Quarters of Budgets Within 5 Years
Vizeum Wins The National Lottery
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