MAD London Editions for July 2014
MAD London - Thursday, July 31, 2014
Will Twitter 'Experiments' See It Apply A Facebook-Like Algorithm To News Feeds?
Forget CPM - It's Time For Time To Be The New Metric
BMW First Advertiser On Twitter Founder's Medium Site
House Of Lords Concludes 'Right To Be Forgotten' Is 'Unworkable'
Engine Bought By Lake Capital But Will Remain 'Independent'
A&E/DDB Wins Sony Mobile Content Marketing Brief
Hyundai Looks For Customer Experience Agency
MAD London - Wednesday, July 30, 2014
Twitter On Solid Ground To Continue Growth After World Cup
Twitter Revs Explode To $312m
Privacy Campaign Rally Against Facebook Behavioural Targeting
Advertisers Advised On Data Rights With Trading Desks
Twitter CEO Sees The 'Logged Out' As A Huge Opportunity
World Cup Ad Surge Boosts ITV
WPP's Maxus Is UK's Fastest-Growing Media Agency
MAD London - Tuesday, July 29, 2014
Is London Live Owner Lebedev Playing The Culture Secretary?
MediaCom And Google Launch Mobile And Wearable Training Programme
Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
Historic Royal Palaces To 'Get Smarter' With Digital
Kew Gardens Launches First Digital Outdoor Campaign
Garden Centre Group Rebrands With Now
Outdoor Plus Announces Two New Sites
MAD London - Monday, July 28, 2014
Has Social Killed World Cup Sponsorship?
One In Three Think Nike Sponsored The World Cup
Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
Digital Subscriptions Leap A Third At 'Financial Times'
Unilever Stages Hackathon For Innovative Consumer-Influencing Ideas
Struggling London Live Asks For More Flexibility On Repeats
Southern Comfort Looks For Creative And Experiential Agency
MAD London - Friday, July 25, 2014
Facebook Sucks, But What's A Marketer To Do?
Facebook Figures Are Great - But Marketers Aren't Happy, Forrester Says
Sky Acquires Sky Deutschland And Italia
LinkedIn's Direct Sponsored Content Offers Companies Personalisation Flexibility
Young Brits Open To Sharing Data With Brands
BT Takes Sky To Court Over YouView Sports Channels
A Plea On Behalf Of Native
MAD London - Thursday, July 24, 2014
Why Is Omnicom Blooming While Publicis Struggles Post Breakup?
Mobile Advertising Doubles Facebook Profits
Netflix Seeks London Creative Agency
MailOnline Ad Revenue Leaps By Nearly Half
Coke Tops List Of Consumer-Recognised World Cup Sponsors
Publicis Agencies See Decrease In 2013 Billings
The7Stars Wins 2 Sisters Food Group
MAD London - Wednesday, July 23, 2014
CMOs And CIOs Should Partner One Hackathon At A Time
AOL UK Embraces Programmatic
Coca-Cola Sales Fall Flat Despite World Cup Campaign
CMOs Getting On Better With CIOs, But Agility Concerns Remain
Facebook Launches 'Save' Tool
Apple Profits Up As iPhone And Mac Growth Shores Up iPad Drop
Omnicom Outperforms Publicis In Q2
MAD London - Tuesday, July 22, 2014
Is Augmented Reality Over-Hyped?
Adidas First World Cup Content Campaign Demonstrates Key Lessons
Lacoste Lets Shoppers Try On Trainers Virtually
Yahoo Seeks Solace In Mobile With Flurry Purchase
Snapchat To Monetise?
Time Warner Strengthens Defences Against Takeover Bids
Netflix Profits Double As It Prepares European Push
MAD London - Monday, July 21, 2014
Can Social Drive Footfall?
Twitter And Facebook Planning Ecommerce Features
Google Advertising Growth Spurred By Video
Amazon Preparing For A Billion Products And Drone Launches
Google To Rethink In-App Purchases
BSkyB And Fox Closed To Sky Italia And Deutschland Deal
Droga 5 Europe Wins Belvita Cereal Bars
MAD London - Friday, July 18, 2014
Content Is King Again, Just Look Where The Megabucks Are Going
Facebook To Launch 'Buy Now' Button
Is Liberty Group Staging A Takeover Of ITV?
Independent Goes Native With Buzzfeed-Style i100 Website
EBay To Redouble Marketing Effort To Rebuild Trust
Aer Lingus Reevaluates European Ad Account
We Buy Any Car Reviews GBP10m Ad Account
Seeing Value In The Trade Press Now
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