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Lacoste Lets Shoppers Try On Trainers Virtually

Lacoste is launching what it dubs a "unique" app that allows shoppers to try on its new range of trainers using augmented reality (AR). The French brand claims the app is unique because it combines 3D product scanning with AR technology. Customers place their foot within a graphic on the floor and can then try on different trainers virtually to see how they look.

Read the whole story at Marketing Week »

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