Droga5 Europe has won the pan-European advertising account for Belvita, the breakfast bar brand owned by Mondelez. The brief was won without a pitch. The incumbent was Havas. Droga5 will work across
twenty two markets in tv, digital and social. The cereal bar brand launched in 2010 and has most notably sponsored Capital FM's breakfast radio shows in a campaign fronted by the slot's presenter,
Lisa Snowdon.
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