- Campaign, Thursday, July 24, 2014 8:59 AM
Publicis ZenithOptimedia and Havas Media were the only top-ten UK media agencies to see a decline in billings during 2013, according to figures from Recma. The research shows ZenithOptimedia dropped 6
per cent between 2012 and 2013 and Havas Media was down 8 per cent. WPP's MediaCom was the largest agency in the UK with GBP2.66bn in billings, up GBP100m on 2012. Dentsu-owned Carat was second and
Group M's Mindshare third.
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