- The Drum, Tuesday, July 29, 2014 8:34 AM
MediaCom and Google are creating a training programme designed to prepare the agency’s planners and strategists for all mobile-centric opportunities, including wearable tech. The scheme, Mobile
Ignition, will launch in the UK this September, before rolling out to other territories including the US, EMEA and APAC regions. MediaCom staff will be trained on topics including the foundations of
mobile advertising, search and analytics, along with opportunities in wearable tech.
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