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Kew Gardens Launches First Digital Outdoor Campaign
- The Drum, Tuesday, July 29, 2014 8:33 AM
Kew Gardens has kicked off its first ever digital out-of-home (OOH) campaign to encourage overseas visitors to check out London’s ‘Most Beautiful World Heritage Site’. The four-week campaign from Arena, launched yesterday will promote activities at Kew Gardens, including the Xstrata Treetop Walkway in a video which will be shown on screens at London tube stations with heavy tourist footfall as well as at Westfield shopping centre in White City.
