MAD London Editions for October 2014
- MAD London - Friday, Oct. 31, 2014
- Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
- WPP Posts Lower-Than-Expected 3% Q3 Rise
- Rupert Murdoch Vows Hulu Growth Will Take On Netflix And Amazon
- Channel 4 Launches Four New Interactive Mobile Ad Types
- Consumers Adopt 'Wait And See' Approach On Big Purchases
- Microsoft Launches Fitness Band
- Zuckerberg Predicts 50m To 100m Oculus Rift Sales
- Instagram Launches Video Ads With Disney And Activision
- 3 Truths About Mobile Advertising In The Era Of Hyper-Connectivity
- MAD London - Thursday, Oct. 30, 2014
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
- 'Guardian' Unveils New Web Design, Ad Format
- Financial Keywords Dominate U.K. Search Ads In First Half Of Year
- Movember Brings Focus Back To Men's Health
- Programmatic Prompts Northern & Shell To Build Data Capability
- Sky Invests In American Sports YouTube Channel
- Wickes Calls GBP25m Ad Review
- Twitter And IBM Collaborate On Data
- Sainsbury's Substitute Beckham For Daniel Sturridge
- MAD London - Wednesday, Oct. 29, 2014
- YouTube Subscription Hopes Need A 'Content Is King' Reality Check
- Twitter Expands Native Offering
- Marketers Fail To Add Mobile Insights To Customer Profiles
- Chartered Institute Of Marketing Relaunches For 21st Century Marketers
- Half YouTube Consumption Now Mobile -- Subscription Model Considered
- Guardian Explores How Wearables Impact News Gathering And Consumption
- The Gym Group Appoints MEC Ahead Of Brand Repositioning
- Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
- MAD London - Tuesday, Oct. 28, 2014
- Why Visa Will Revolutionise How Marketers Drive Ecommerce And Footfall
- Twitter Shares Slump 10% - Despite Adding 13 Million Active Users
- UK Ad Spend Up 8.5% - Mobile Fails To Meet Expectations
- National Newspapers Will Return To Ad Growth Next Year -- Thanks To Digital
- Greenpeace Appoints Lucky Generals For Arctic Global Campaign
- Domino's Teams Up With Xbox For Pizza Orders
- 'Good Call' TV Ad Scoops Top Award For Fosters
- Visa To Launch Automated Cashback Next Year
- MAD London - Monday, Oct. 27, 2014
- Retargeters: The Truth Is Out - We All Hate You
- Twitch Purchase And Poor Fire Sales Lead To Widening Amazon Losses
- P&G Quarter Of A Way Through Its Brand Cull - Duracell Spun Out
- UK Revenue Down 2.6% For Publicis Groupe
- Whisper Puts Execs On Admin Leave While 'Guardian' Story Source Is Investigated
- Lloyds Reviews Media Planning And Buying
- Johnnie Walker Reviews Its Global Ad Agency Assignment
- MAD London - Friday, Oct. 24, 2014
- Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
- Half Of Marketers Unsure Of Technology's ROI
- Twitter Launches Fabric Tool To Embed Its Features In Brand Apps
- Google Report Shows UK Consumers Leading Online Grocery Buying And Mobile Commerce
- Unilever Ups Digital Spend, Which 'Outperforms' Traditional Channels
- BBC America Now Controlled By U.S. Cable Operator AMC
- Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
- Barclays Moves DM Account Away From Rapp
- Pizza Hut UK Reviewing Creative Options
- Ello Raises $5.5 Million For Ad-Free Social Network
- Bing Ads Develops Universal Event Tracking Across Devices
- Google Intros Inbox, The Next Generation Of Email App
- MAD London - Thursday, Oct. 23, 2014
- Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
- Digital Engagement Index
- Facebook Pays No UK Corporation Tax - Again!
- Mazda Grabs Sponsorship Of SXSW
- WPP's Sir Martin Sorrell 'Puzzled' By Transparency Debate
- Tumblr To Hit $100m Ad Revenue Next Year, Yahoo Chief Predicts
- Adobe And Nielsen Collaborating On Online Engagement Metrics
- IPA Voices Concern Over O2 Switch To Havas
- IPG Q3 Figures Up 8.3%
- Au Revoir Nokia - Bonjour Microsoft Lumia
- MAD London - Wednesday, Oct. 22, 2014
- Social Marketers Move From Likes To 'Show Me The Money'
- Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll
- Coca-Cola Marketers Told To Justify Every Pound Of Marketing Spend
- Google Leads $542 Million Funding Round For AI Startup Magic Leap
- Yahoo Growth Eases Pressure On Mayer
- Is UKIP Winning The Social Media Battle?
- UK Newspapers Will Measure Mobile From 2016
- Omnicom Third-Quarter Revenue Up 7%
- O2 Switches From ZenithOptimedia To Havas Media Without A Pitch
- MAD London - Monday, Oct. 20, 2014
- Content Has Been King All Along, Its Creators Are Now Realising
- Google UK Revenue Up 17%
- Netflix Hit By Slowing Growth And HBO Rival News
- Nearly Half Of Loans Taken Out Via Mobile
- UK Newspaper Sites Record All Time High Last Month
- Ello Founder Claims US Privacy Is A 'Car Crash'
- Diageo Predicts Drinks-Based 'Bake Off' Programme, Possibly On YouTube
- Snapchat Sees First Ads
- MAD London - Friday, Oct. 17, 2014
- Dear RTB - Publishers Are Waking Up To The Value Of Their Data
- John Lewis Up Digital Innovation Spend To Simplify View Of Customers
- Ryanair CMO Advises Brands To Go It Alone On Customer Experience Improvements
- Industry Needs More Generalist All-Rounder Marketers
- Will.i.am And O2 Partner On Wearable 'Cuff'
- Budgets Increase For Eighth Consecutive Quarter
- Liberty Global Gives GBP150m European Media Account to Omnicom
- You Get What You Pay For - With Social, That's Engagement
- Programmatic Video Platform Virool Expands To Europe, Opens London Office
- Change At The Top Of WPP's Maxus: Pattison Named Global CEO
