MAD London Editions for October 2014
MAD London - Friday, Oct. 31, 2014
Mobile Video Advertising Is Riding A High - But What About Brand Safety And Viewability?
WPP Posts Lower-Than-Expected 3% Q3 Rise
Rupert Murdoch Vows Hulu Growth Will Take On Netflix And Amazon
Channel 4 Launches Four New Interactive Mobile Ad Types
Consumers Adopt 'Wait And See' Approach On Big Purchases
Microsoft Launches Fitness Band
Zuckerberg Predicts 50m To 100m Oculus Rift Sales
Instagram Launches Video Ads With Disney And Activision
3 Truths About Mobile Advertising In The Era Of Hyper-Connectivity
MAD London - Thursday, Oct. 30, 2014
Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
'Guardian' Unveils New Web Design, Ad Format
Financial Keywords Dominate U.K. Search Ads In First Half Of Year
Movember Brings Focus Back To Men's Health
Programmatic Prompts Northern & Shell To Build Data Capability
Sky Invests In American Sports YouTube Channel
Wickes Calls GBP25m Ad Review
Twitter And IBM Collaborate On Data
Sainsbury's Substitute Beckham For Daniel Sturridge
MAD London - Wednesday, Oct. 29, 2014
YouTube Subscription Hopes Need A 'Content Is King' Reality Check
Twitter Expands Native Offering
Marketers Fail To Add Mobile Insights To Customer Profiles
Chartered Institute Of Marketing Relaunches For 21st Century Marketers
Half YouTube Consumption Now Mobile -- Subscription Model Considered
Guardian Explores How Wearables Impact News Gathering And Consumption
The Gym Group Appoints MEC Ahead Of Brand Repositioning
Programmatic Means Industry Will Learn From Data As It Focuses On Transparency
MAD London - Tuesday, Oct. 28, 2014
Why Visa Will Revolutionise How Marketers Drive Ecommerce And Footfall
Twitter Shares Slump 10% - Despite Adding 13 Million Active Users
UK Ad Spend Up 8.5% - Mobile Fails To Meet Expectations
National Newspapers Will Return To Ad Growth Next Year -- Thanks To Digital
Greenpeace Appoints Lucky Generals For Arctic Global Campaign
Domino's Teams Up With Xbox For Pizza Orders
'Good Call' TV Ad Scoops Top Award For Fosters
Visa To Launch Automated Cashback Next Year
MAD London - Monday, Oct. 27, 2014
Retargeters: The Truth Is Out - We All Hate You
Twitch Purchase And Poor Fire Sales Lead To Widening Amazon Losses
P&G Quarter Of A Way Through Its Brand Cull - Duracell Spun Out
UK Revenue Down 2.6% For Publicis Groupe
Whisper Puts Execs On Admin Leave While 'Guardian' Story Source Is Investigated
Lloyds Reviews Media Planning And Buying
Johnnie Walker Reviews Its Global Ad Agency Assignment
MAD London - Friday, Oct. 24, 2014
Twitter's Fabric Launch Is More Of A Play For Mobile Ad Budgets Than A Helping Hand To Developers
Half Of Marketers Unsure Of Technology's ROI
Twitter Launches Fabric Tool To Embed Its Features In Brand Apps
Google Report Shows UK Consumers Leading Online Grocery Buying And Mobile Commerce
Unilever Ups Digital Spend, Which 'Outperforms' Traditional Channels
BBC America Now Controlled By U.S. Cable Operator AMC
Guardian CEO Says Google And Social Giants Must Face Up To Their Editorial Responsibilities
Barclays Moves DM Account Away From Rapp
Pizza Hut UK Reviewing Creative Options
Ello Raises $5.5 Million For Ad-Free Social Network
Bing Ads Develops Universal Event Tracking Across Devices
Google Intros Inbox, The Next Generation Of Email App
MAD London - Thursday, Oct. 23, 2014
Programmatic Transparency And Fraud Issues Have Morphed. Solve Both Or You've Sold Neither
Digital Engagement Index
Facebook Pays No UK Corporation Tax - Again!
Mazda Grabs Sponsorship Of SXSW
WPP's Sir Martin Sorrell 'Puzzled' By Transparency Debate
Tumblr To Hit $100m Ad Revenue Next Year, Yahoo Chief Predicts
Adobe And Nielsen Collaborating On Online Engagement Metrics
IPA Voices Concern Over O2 Switch To Havas
IPG Q3 Figures Up 8.3%
Au Revoir Nokia - Bonjour Microsoft Lumia
MAD London - Wednesday, Oct. 22, 2014
Social Marketers Move From Likes To 'Show Me The Money'
Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll
Coca-Cola Marketers Told To Justify Every Pound Of Marketing Spend
Google Leads $542 Million Funding Round For AI Startup Magic Leap
Yahoo Growth Eases Pressure On Mayer
Is UKIP Winning The Social Media Battle?
UK Newspapers Will Measure Mobile From 2016
Omnicom Third-Quarter Revenue Up 7%
O2 Switches From ZenithOptimedia To Havas Media Without A Pitch
MAD London - Monday, Oct. 20, 2014
Content Has Been King All Along, Its Creators Are Now Realising
Google UK Revenue Up 17%
Netflix Hit By Slowing Growth And HBO Rival News
Nearly Half Of Loans Taken Out Via Mobile
UK Newspaper Sites Record All Time High Last Month
Ello Founder Claims US Privacy Is A 'Car Crash'
Diageo Predicts Drinks-Based 'Bake Off' Programme, Possibly On YouTube
Snapchat Sees First Ads
MAD London - Friday, Oct. 17, 2014
Dear RTB - Publishers Are Waking Up To The Value Of Their Data
John Lewis Up Digital Innovation Spend To Simplify View Of Customers
Ryanair CMO Advises Brands To Go It Alone On Customer Experience Improvements
Industry Needs More Generalist All-Rounder Marketers And O2 Partner On Wearable 'Cuff'
Budgets Increase For Eighth Consecutive Quarter
Liberty Global Gives GBP150m European Media Account to Omnicom
You Get What You Pay For - With Social, That's Engagement
Programmatic Video Platform Virool Expands To Europe, Opens London Office
Change At The Top Of WPP's Maxus: Pattison Named Global CEO
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