MAD London Editions for October 2014
MAD London - Thursday, Oct. 16, 2014
It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
YouTube Simplifies Buying Top-Tier Spots
Facebook Launches IQ To Better Understand Online Behaviour
John Lewis Considering Oculus Rift For In-Store Demonstrations
comScore Co-Founder Warns London Marketers Not To Measure In CTR
Government Seeks Ad Agency To Highlight Middle East Humanitarian Work
Vauxhall Targets Millennials On BuzzFeed For Adam Car Launch
PubMatic Adds 12 UK Clients, Beefs Up International Leadership Team
Martin Sorrell Has Something To Say About Everything, Even Immigration Policy In The UK
MAD London - Wednesday, Oct. 15, 2014
Location Is Mobile's Cookie
Yahoo Research Says Users Nearly Twice As Engaged With 'In The Stream' Advertising
Let's Drop The Words Digital And Social
Google's Schmidt Names Amazon As Its Nearest Search Rival
Broadcast And Online Gap Narrowing With TV-Synchronised Advertising
Major Brands Sign Up To Facebook 'Client Council'
Sky Signs Up To Twitter Amplify
BBC And Government Call On Smartphone Makers To Include DAB Radio
Time Out Expands Online Into Six New Cities
Vizeum Retains UK InBev Account And Adds European Markets
LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'
MAD London - Friday, Oct. 10, 2014
Do Agencies Have A Part In A Programmatic Future?
Snapchat Adverts 'Coming Soon'
Apple Most Valuable Global Brand, Google Second
Ofcom Allows London Live To Reduce Local Content
British Gas To Promote Hive In Real-Time Digital Outdoor
CAP Lays Down New E-Cigarette Advertising Rules
SMG Creates London Operations Team To Spark Growth
Ello Again....
MAD London - Thursday, Oct. 9, 2014
Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
Facebook Developing Anonymity App
Young Abandoning The Living Room TV
Internet Of Things Was The 'GBP5bn Opportunity' Behind Dixons Carphone Merger
Viacom Aims For Channel 5 To Overtake Channel 4 Rival
McCain Foods Appoints A&E/DDB To GBP20m Creative Account
Lufthansa Claims Augmented Reality App First
Karmarama Wins Air New Zealand
MAD London - Wednesday, Oct. 8, 2014
Native And Mobile Social Growth Shows Brands Need To Be The Sandwich, Not The Wrapper
Mobile And Video Fuel 196% Ad Spend Spike In First-Half 2014
Brits Watch More Than 5 Hours Streamed Shows A Week
EE To Launch TV Set-Top Box
Brands Sign Up To Sustainable Living Initiative
Superdrug Reviews Its UK Advertising Account
SABMiller Starts 20-Year Journey To Woo Women With Beer
Facebook Opens Up Audience Network Widely
MAD London - Tuesday, Oct. 7, 2014
How Undigital Can You Be - As Bad As 'The Times,' Perhaps?
Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019
Nearly Half Believe Programmatic Offers 'New Forms Of Creativity'
New Parody Law Already Leading to More 'Risque' Advertising
BSkyB Pushes Forward With Pan-European Pay TV Plans
David Beckham Launches Haig Club Whisky With Diageo
Beefeater and Legoland Partner Via Cherry London
DHL Criticised For Seeking 'Likes' For Injured Formula 1 Driver
Facebook Completes WhatsApp Deal For $22 Billion
What If Internet Wasn't Ad-Funded?
MAD London - Monday, Oct. 6, 2014
Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
Consumers Abroad Willing To Pay 64% Premium To Buy British
Personalisation At Heart Of New Tesco Hudl Tablet
Butlins Seeks Creative Agency For 80th Birthday Strategic Review
UK Does Well In New York Clio Awards
Ello Hype Underscores Facebook's Loveless Relationship With Its Users
Yahoo Said To Buy Mobile Startup MessageMe, Ups Product Development
Smart TVs On The Rise In Connected TV World
MAD London - Friday, Oct. 3, 2014
Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'?
Kantar Media Unveils UK Twitter TV Metrics
Netflix Content Drive Prompts Adam Sandler Movie Deal
Local Newspapers Most Trusted News Source - Facebook Most Trusted Social Site
Selfridges Unveils GBP40m Site Revamp
Viber Appoints Brothers And Sisters
Levy Jokes He Will Not Miss Sir Martin Sorrell When He (Eventually) Retires
Club Wembley Hands Iris Marketing Brief
Google's Prototype: How Mobile Search Changes Ranking When Left To The Machine
MAD London - Thursday, Oct. 2, 2014
Say Hello To Ello Before It's Time To Say Goodbye
Mondelez Signs Largest Video Deal To Date With Google
Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
Havas CEO Says 'Algorithms Will Never Replace The Creative Director'
Orangina Appoints London Ahead Of Major UK Push
Nestle Appoints VivaKi And ZenithOptimedia to GBP60m Media Account
Blinkx Isses Another Profit Warning
Quantcast Acquires Struq, Strengthens Ad Biz
MAD London - Wednesday, Oct. 1, 2014
PayPal Spinoff: Might A Google Bid Be Rivalled By Microsoft?
Google Launches New Mobile Ad Units
Sky Invests In Native Advertising Start-Up
Reddit Raises $50m To Expand Staff And Mobile Operation
Music Videos Get Age Rating
WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
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