MAD London Editions for October 2014
- MAD London - Thursday, Oct. 16, 2014
- It Takes Incisive Planning And Creativity To Make Programmatic Machines Do The Right Thing
- YouTube Simplifies Buying Top-Tier Spots
- Facebook Launches IQ To Better Understand Online Behaviour
- John Lewis Considering Oculus Rift For In-Store Demonstrations
- comScore Co-Founder Warns London Marketers Not To Measure In CTR
- Government Seeks Ad Agency To Highlight Middle East Humanitarian Work
- Vauxhall Targets Millennials On BuzzFeed For Adam Car Launch
- PubMatic Adds 12 UK Clients, Beefs Up International Leadership Team
- Martin Sorrell Has Something To Say About Everything, Even Immigration Policy In The UK
- MAD London - Wednesday, Oct. 15, 2014
- Location Is Mobile's Cookie
- Yahoo Research Says Users Nearly Twice As Engaged With 'In The Stream' Advertising
- Let's Drop The Words Digital And Social
- Google's Schmidt Names Amazon As Its Nearest Search Rival
- Broadcast And Online Gap Narrowing With TV-Synchronised Advertising
- Major Brands Sign Up To Facebook 'Client Council'
- Sky Signs Up To Twitter Amplify
- BBC And Government Call On Smartphone Makers To Include DAB Radio
- Time Out Expands Online Into Six New Cities
- Vizeum Retains UK InBev Account And Adds European Markets
- LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'
- MAD London - Friday, Oct. 10, 2014
- Do Agencies Have A Part In A Programmatic Future?
- Snapchat Adverts 'Coming Soon'
- Apple Most Valuable Global Brand, Google Second
- Ofcom Allows London Live To Reduce Local Content
- British Gas To Promote Hive In Real-Time Digital Outdoor
- CAP Lays Down New E-Cigarette Advertising Rules
- SMG Creates London Operations Team To Spark Growth
- Ello Again....
- MAD London - Thursday, Oct. 9, 2014
- Be Warned: Facebook Anonymity Shows Public Is Fed Up With Being Data, Not Customers
- Facebook Developing Anonymity App
- Young Abandoning The Living Room TV
- Internet Of Things Was The 'GBP5bn Opportunity' Behind Dixons Carphone Merger
- Viacom Aims For Channel 5 To Overtake Channel 4 Rival
- McCain Foods Appoints A&E/DDB To GBP20m Creative Account
- Lufthansa Claims Augmented Reality App First
- Karmarama Wins Air New Zealand
- MAD London - Wednesday, Oct. 8, 2014
- Native And Mobile Social Growth Shows Brands Need To Be The Sandwich, Not The Wrapper
- Mobile And Video Fuel 196% Ad Spend Spike In First-Half 2014
- Brits Watch More Than 5 Hours Streamed Shows A Week
- EE To Launch TV Set-Top Box
- Brands Sign Up To Sustainable Living Initiative
- Superdrug Reviews Its UK Advertising Account
- SABMiller Starts 20-Year Journey To Woo Women With Beer
- Facebook Opens Up Audience Network Widely
- MAD London - Tuesday, Oct. 7, 2014
- How Undigital Can You Be - As Bad As 'The Times,' Perhaps?
- Mobile And Video Fuel 10% European Digital Ad Market Rise To GBP10bn By 2019
- Nearly Half Believe Programmatic Offers 'New Forms Of Creativity'
- New Parody Law Already Leading to More 'Risque' Advertising
- BSkyB Pushes Forward With Pan-European Pay TV Plans
- David Beckham Launches Haig Club Whisky With Diageo
- Beefeater and Legoland Partner Via Cherry London
- DHL Criticised For Seeking 'Likes' For Injured Formula 1 Driver
- Facebook Completes WhatsApp Deal For $22 Billion
- What If Internet Wasn't Ad-Funded?
- MAD London - Monday, Oct. 6, 2014
- Industry Appears Split On Whether Programmatic Makes Advertising 'Less Human'
- Consumers Abroad Willing To Pay 64% Premium To Buy British
- Personalisation At Heart Of New Tesco Hudl Tablet
- Butlins Seeks Creative Agency For 80th Birthday Strategic Review
- UK Does Well In New York Clio Awards
- Ello Hype Underscores Facebook's Loveless Relationship With Its Users
- Yahoo Said To Buy Mobile Startup MessageMe, Ups Product Development
- Smart TVs On The Rise In Connected TV World
- MAD London - Friday, Oct. 3, 2014
- Twitter Second-Screen TV Metrics Look Good - But Shouldn't We Ditch 'Impressions'?
- Kantar Media Unveils UK Twitter TV Metrics
- Netflix Content Drive Prompts Adam Sandler Movie Deal
- Local Newspapers Most Trusted News Source - Facebook Most Trusted Social Site
- Selfridges Unveils GBP40m Site Revamp
- Viber Appoints Brothers And Sisters
- Levy Jokes He Will Not Miss Sir Martin Sorrell When He (Eventually) Retires
- Club Wembley Hands Iris Marketing Brief
- Google's Prototype: How Mobile Search Changes Ranking When Left To The Machine
- MAD London - Thursday, Oct. 2, 2014
- Say Hello To Ello Before It's Time To Say Goodbye
- Mondelez Signs Largest Video Deal To Date With Google
- Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
- Havas CEO Says 'Algorithms Will Never Replace The Creative Director'
- Orangina Appoints London Ahead Of Major UK Push
- Nestle Appoints VivaKi And ZenithOptimedia to GBP60m Media Account
- Blinkx Isses Another Profit Warning
- Quantcast Acquires Struq, Strengthens Ad Biz
- MAD London - Wednesday, Oct. 1, 2014
- PayPal Spinoff: Might A Google Bid Be Rivalled By Microsoft?
- Google Launches New Mobile Ad Units
- Sky Invests In Native Advertising Start-Up
- Reddit Raises $50m To Expand Staff And Mobile Operation
- Music Videos Get Age Rating
- WikiLeaks Founder Fires NSA Data Accusations At Google's Eric Schmidt
