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Mondelez Signs Largest Video Deal To Date With Google

Mondelez Internationalhas agreed a “substantial global advertising commitment” with Google that will see it shift more of its global advertising budget to online video. The move backs the snacks maker bid to shift 10 per cent of its global spend to online video in 2014. Financial details of the deal, which was brokered by Starcom MediaVest, were not disclosed but the company says it is “our largest in digital media so far”. 

Read the whole story at Marketing Week »

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