Marketing Daily
Tuesday, February 17, 2009
  • RETAIL
    Relocation Means Money For Some Marketers
    by Sarah Mahoney

    When people move, they shop. Epsilon reports that the average new resident spends $7,300 on everything from window treatments to take-out meals in the … Read the whole story

  • Who's Drinking Bourbon?
    by

    These are the Top 10 DMAs in which adults say they drank a glass or more of bourbon in the last 30 days: 1 … Read the whole story

  • COMMENTARY
    Our Changing View Of Style
    by Susan Nelson

    Stylish is one of those concepts we know when we see it. And in the midst of Mercedes-Benz Fashion Week in New York, it … Read the whole story

  • STRATEGY
    Reward Program Members Are Brand's Best Friends
    by

    "Loyalty marketers should consider providing WOM channels to their active members and then find ways to recognize and reward them for engaging in WOM … Read the whole story

  • ELECTRONICS
    Rosy Outlook For TVs, Especially Flat Screens
    by Aaron Baar

    Two factors likely contributed to the increase in television sales in January: the Super Bowl and hype about the transition to digital broadcast television. … Read the whole story

  • BEVERAGES
    Diet Coke Net Event Features Hilary Duff
    by Karlene Lukovitz

    After each event, the footage is edited into Webisodes that are released weekly on the Style Series Web site and DBG's network. The network … Read the whole story

  • PACKAGED GOODS
    Pedigree Super Bowl Spot Finds New Life Online
    by Tanya Gazdik

    One Super Bowl advertiser has found a way to extend the reach of its TV spot to millions more viewers. Pedigree has partnered with … Read the whole story

  • AUTOMOTIVE
    Edmunds Director Speaks About Social Media Use
    by Karl Greenberg

    We spoke with Sylvia Marino, executive director of community operations for automotive research and marketing site Edmunds.com, who was part of a Webinar last … Read the whole story